Photo: SalesLoft
Atlanta-based sales engagement platform SalesLoft has been quickly gaining a lot of momentum. SalesLoft grew its recurring revenue by more than 1,000% over the last 3 years. And the team has been expanded to nearly 400 employees.
The company also won a number of accolades including an appearance in G2Crowd’s Best Products for Sales 2019 list and #1 Sales Engagement Platform and Category Leader. Plus the company also won the #1 Best Place to work in Atlanta for two years in a row. Comparably awarded SalesLoft with Best Company Outlook and Deloitte gave SalesLoft the 7th Fastest-Growing Technology Company in North America.
Recently SalesLoft announced it raised $70 million in Series D funding. With that round, the company raised $145 million total. Insight Partners led that round with participation from HarbourVest Partners. And prior investors Emergence Capital and LinkedIn also participated.
On behalf of SalesLoft, Forrester Consulting conducted a study in February 2019 called “The Total Economic Impact of SalesLoft.” And the study found that organizations using SalesLoft to generate more pipeline and improve upon the customer buying experience could see a return on investment (ROI) of up to 329% over 3 years. And the study revealed that organizations using SalesLoft to create a personalized and consistent go-to-market process across a sales organization could expect to receive $7.2 million in value over 3 years with a payback period of under 6 months.
“This investment allows us to expand globally and drive innovation in the sales engagement category,” said SalesLoft co-founder and CEO Kyle Porter. “Our commitment is to continue to help our customers deliver better buying experiences for their customers, make their sales teams more effective and efficient, and generate the most revenue.”
With this funding round, SalesLoft plans to scale its business both domestically and internationally. In the U.S., SalesLoft has offices in Atlanta, San Francisco, and New York. And the company also announced it is opening its first European office in London. The additional funding will also be applied towards all business functions, but it will focus primarily on category innovation, customer success, and for building on its global community.
“We partnered with SalesLoft because of their customer-centric approach to selling,” added Yext president and CRO Jim Steele. “SalesLoft has had a huge impact on our revenue growth and dramatically improved the selling experiences we provide our customers. SalesLoft is core to how we work; we couldn’t do our jobs without it.”
Forrester’s “The Forrester Tech Tide: Sales Technologies, Q4 2018” report points out that sales engagement platforms like SalesLoft are able to drive efficiency, productivity, and results. And sales engagement platforms empower sales organizations to “reach more customers with automated and recommended engagement activities across channels and to focus on the right deals and interactions based on engagement trends from similar customers.”
“Since inception, SalesLoft has continually innovated, pushed the boundaries and worked towards changing the face of sales,” explained Insight Partners co-founder and managing director Jeff Horing. “We are thrilled to continue our partnership with SalesLoft and join together in their mission to improve selling experiences across the world.”
