SalesRabbit announced it has acquired Roofle, bringing together field sales management, online purchasing, and sales-to-production workflows in a single platform built for roofing and home improvement contractors. Financial terms were not disclosed.
The deal follows SalesRabbit’s addition of RoofLink to its platform at the end of 2024, creating a three-product stack aimed at reducing the patchwork of software contractors often use to manage pricing, financing, inspections, and production handoffs. SalesRabbit said the combined offering is designed to support the full customer journey—from online discovery and quoting to job-ready production data—without requiring contractors to manage multiple point solutions.
SalesRabbit said its platform is used by more than 85,000 sales professionals for territory management, lead tracking, AI-driven buyer insights, gamification, and performance analytics. Roofle adds e-commerce capabilities tailored to roofing and exterior projects, including instant pricing, AI-assisted financing, and digital proposals intended to let homeowners evaluate options and commit earlier in the buying process. RoofLink provides tools that connect sales to production, including inspection workflows, measurements, weather intelligence, and job-ready data to reduce errors and overhead.
SalesRabbit positioned the acquisition as part of a longer-term push into the roofing vertical, citing ongoing digitization in home services and rising expectations from homeowners for faster quotes and clearer purchasing experiences. The company said SalesRabbit, Roofle, and RoofLink will remain specialized products while becoming more deeply integrated over time, with customer benefits expected to include faster closes, fewer handoffs, improved quote-to-production accuracy, and lower software costs through consolidation.
Support: Vista Point Advisors served as Roofle’s exclusive financial advisor.
KEY QUOTES:
“Contractors don’t need more software—they need fewer tools that actually work together. Roofle brings the missing piece we’ve been watching the industry demand: a true online buying experience that integrates seamlessly with field sales and production. This acquisition accelerates our vision to be the most complete, contractor-first platform in the market.”
Ben Alves, CEO, SalesRabbit
“Homeowners don’t want to wait days for answers anymore—and contractors shouldn’t have to fight their own tools to deliver them. By joining SalesRabbit, we’re scaling what we started: bringing transparency, speed, and trust to the moment of purchase, while tightly connecting sales and production behind the scenes.”
Travis Harvego, CEO, Roofle
