Sampler – a shopper promotions and insights platform – recently announced its acquisition of AdMass. This AI-powered SaaS platform enables brands and their agencies to create data-driven user-generated content promotions. And this marks Sampler’s second acquisition in just four months, following the successful completion of their acquisition of beauty digital sampling agency abeo in March 2023. The back-to-back deals are part of the company’s strategic efforts to expand its product offering and accelerate growth.
The deal for AdMass will enable Sampler to integrate the platform’s user-generated content (UGC) collection and measurement capabilities directly into its brand platform and consumer experience. And through this strategic acquisition, Sampler clients will have the opportunity to incorporate UGC capabilities into their Sampler campaigns, utilizing the power of brand advocates and the social reach of Sampler’s growing community of nano-influencers. And the integration will also provide brands with unprecedented data, allowing them to target a more precise audience and gain valuable insights that will enhance the effectiveness of their overall marketing strategies.
By rapidly expanding its data and AI capabilities, Sampler aims to deliver more personalized and data-driven product experiences, further redefining how consumers discover and engage with brands.
As part of the deal, Sampler will also bring in AdMass’ two co-founders, Yuri Kaplan and Daniel Lasek. This team consists of serial entrepreneurs who have been deeply ingrained in the AI space and have been specially selected to participate in the esteemed NEXT AI program.
Yuri Kaplan (the CEO and Co-Founder of AdMass) has a wealth of entrepreneurial experience and expertise in advertising and technology. And with a passion for authenticity in advertising, Yuri’s recent addition to the Sampler team will allow him to accelerate his vision as he joins Sampler as a Product Manager, Data Products.
Daniel Lasek (the CTO and Co-Founder of AdMass) is known as an experienced, self-taught developer with a strong background in AI. And with a successful track record of launching businesses and developing high-value AI algorithms, Daniel will join Sampler as a Back-End Developer, eager to contribute his expertise to these combined forces.
Sampler has a robust network of over 4 million consumers, with a collective buying power of $36 billion USD/$47 billion CAD and a potential social reach of 2.5 billion. With the acquisition of AdMass, Sampler is on track to reach one billion first-party data points in early 2024, solidifying its position as a leader in data-driven product experiences.
KEY QUOTES:
“Sampler’s mission is to help brands deliver personalized product experiences at scale. To date, you probably know us as the company that digitized product sampling, but we’re also a shopper data company on track to hit 1B first-party data points by 2024. The acquisition of AdMass will help us accelerate our innovation in new types of product experiences and advancements in our data offering.”
— Marie Chevrier, Founder & CEO of Sampler
“The moment we met Sampler we saw the synergies between us and It was clear we were on a similar mission. We were impressed by Sampler’s platform and vast first party data set. As we started working together and saw the impact that the AdMass model could have on Sampler’s clients and highly engaged audience, we knew we wanted to take the relationship to the next level.”
— Yuri Kaplan, CEO and Co-Founder of AdMass
