Sanas is a company that is transforming communication by giving multilingual speakers a choice when it comes to how they communicate. This is a step towards empowering individuals, advancing equality, and deepening empathy. Pulse 2.0 interviewed Sanas CEO and co-founder Max Serebryakov to learn more about the company.
Max Serebryakov’s Background
What is Max Serebryakov’s background? Serebryakov said:
“I lived in Russia until the age of 18, then came to the US to get an engineering degree at Stanford. Naturally, I changed my communication patterns to fit in and be better understood. During school, a friend and classmate of mine had to move home to Nicaragua and work in a contact center where he was treated poorly for his accent and consistently scored low on customer reviews. I came to find out that contact center agents are commonly required to go through ‘accent neutralization training’ which unfortunately changes the way people speak forever. This really hit home for me, and I wanted to make sure agents around the world wouldn’t have to continue changing or losing their accents. We started building Sanas with the mission to create a world where every voice is heard and understood, regardless of accent or origin.”
Formation Of Sanas
What are the company’s core products and features? Serebryakov explained:
“Sanas is changing the way we communicate by building a more understanding world with the world’s first real-time Accent Translation AI Technology. We also launched a Noise Cancellation algorithm that we’re giving away to everyone for free, forever. Our suite of algorithms breaks barriers of communication no matter where you are from.”
Significant Milestones
What have been some of the company’s most significant milestones? Serebryakov cited:
“Earlier this year, Sanas was issued a broad patent for our real-time Accent Translation AI Technology which champions inclusivity and breaks down communication barriers worldwide. CX agents can feel empowered to speak naturally and this reduces verbal abuse that they face due to the way they sound. Today, more than 30,000 agents in India and the Philippines use Sanas as their daily choice, and more than 100,000 agents are expected to use Sanas daily by the end of the year.”
Customer Success Stories
When asking Serebryakov about customer success stories, he highlighted:
“I’d like to share a customer testimonial from Sudhir Agarwal, Founder & CEO at Everise: ‘Sanas is unlike any other voice or speech AI tool I have seen in my 20+ years in this industry. Sanas is a friend of our agents, helping them service customers by being better understood and better able to focus on resolving problems. The early results have been unbelievable and our clients are excited to expand across their portfolios. Our aim is to deploy Sanas across 15,000 agents in the Philippines, Guatemala, and Bogotá.’ You can also reference a series of agent testimonial demos online.”
Differentiation From The Competition
What differentiates the company from its competition? Serebryakov affirmed:
“We are the world’s first provider and patent holder of Real-time Accent Translation AI Technology. Our synthesis is extremely natural, clear, and operates in real time. We have pioneered a completely novel research space in AI. One of the biggest motes we have is the R&D that we’ve done at Stanford’s AI Lab. Another key differentiator is that we truly change agents’ lives. Before Sanas, agents were hired, fired and promoted solely due to their accents. With Sanas, companies can now hire talent, not accent. With happy agents, companies have happier customers. Our technology is truly revolutionizing communication.”
Additional Thoughts
Any other topics to discuss? Serebryakov concluded:
“Today, it’s the industry standard for companies to charge for noise cancellation services. Because the CX industry has given us so much support in our early days, we want to give back to this community. That is why our newest product Sanas Noise Cancellation is free to all organizations globally forever. Leveraging our patent-pending technology, free Sanas Noise Cancellation will elevate the entire industry. This is how Sanas will continue to create a world where every voice is heard and understood, regardless of origin.”
