Sanctuary Wealth has announced the addition of MartinWright Advisory, an Atlanta-based firm founded by Bradley Martin, CPWA, and Margaret Wright, CFA, CPA, CAIA, to its national network of independent partner firms. The firm focuses exclusively on serving ultra-high-net-worth families across the United States, providing institutional-caliber investment solutions and multigenerational financial stewardship.
The founding partners collectively oversaw more than $4.5 billion in client assets at their prior institutions. Their new venture was established to deliver an independent and highly personal approach to wealth management designed to evolve alongside their clients’ needs.
Sanctuary Wealth President of Wealth Management Vince Fertitta described MartinWright as a firm that aligns perfectly with the platform’s mission of empowering advisors through independence and innovation. Fertitta highlighted the firm’s combination of private banking and RIA expertise, noting that its model is deeply personal and forward-looking in serving clients.
Margaret Wright brings extensive experience in institutional and private wealth management, most recently serving as a Senior Wealth Advisor at Truist, where she was ranked the #1 Female Wealth Advisor in Georgia and #17 nationwide by Forbes. Her career also includes leadership roles at EARNEST Partners and Ernst & Young. Wright emphasized that MartinWright was founded to serve the complex needs of ultra-high-net-worth families and entrepreneurs with adaptive strategies for evolving legacies.
Bradley Martin, who previously served as Head of Atlanta Wealth Management at Balentine, transitioned into wealth management after an early career in financial broadcasting and roles at Credit Suisse and SoFi. Martin said the firm’s mission is to bring structure and insight to the complexities of modern wealth while preparing future generations to lead responsibly. He added that Sanctuary’s platform provides the independence and support needed to build a next-generation RIA.
MartinWright’s investment team is led by Hugh Merkel, CFA, former Partner and Head of Clients, US Investment Solutions at Mercer. The firm’s proprietary “3L Framework” underpins its investment philosophy, focusing on a balance sheet-first approach to ensure comprehensive financial guidance. Through its partnership with Sanctuary Wealth and Goldman Sachs Custody Solutions, MartinWright offers a range of services, including investment strategy, financial planning, estate and tax guidance, private capital access, lending, and multigenerational education.
Sanctuary Wealth CEO Adam Malamed noted that Martin and Wright’s vision aligns with Sanctuary’s mission to empower ambitious, client-focused firms. He added that Sanctuary’s scale and resources will support MartinWright’s growth as it expands its reach across the ultra-high-net-worth segment.
KEY QUOTES:
“At Sanctuary, we seek partners who share our commitment to independence, innovation and client advocacy. MartinWright Advisory exemplifies these values, combining banking and RIA expertise with bespoke service that ensure all aspects of a client’s financial life are addressed. Their approach to wealth management is forward-looking and deeply personal, and we are honored to support their growth and impact on clients.”
Vince Fertitta, President of Wealth Management at Sanctuary Wealth
“We founded MartinWright Advisory not for ourselves, but for the clients we have the privilege to serve. We recognize the evolving complexities entrepreneurs and ultra-high-net-worth families face, and we are committed to delivering forward-looking strategies that adapt as their needs, goals and legacies evolve.”
Margaret Wright, Co-Founder of MartinWright Advisory
“Wealth today isn’t linear. It’s layered. It’s personal. And for many of our clients, it’s brand new. Our role is to bring structure, insight and comprehensive approach to investment management while preparing the next generation to lead with purpose. After conducting extensive due diligence, we believed that the Sanctuary network would provide us with the flexibility and support to be the next-generation RIA our clients deserve.”
Bradley Martin, Co-Founder of MartinWright Advisory
“Bradley and Margaret had clear goals in mind when they decided to combine their talents and establish MartinWright Advisory. With such ambitious expansion targets they needed a partner with the scale, expertise and resources to help them succeed. We are honored that they found what they were looking for with Sanctuary’s platform. We welcome them to our network and stand ready to help them thrive.”
Adam Malamed, CEO of Sanctuary Wealth
