- SAP SE (NYSE: SAP) has announced it has entered into an agreement to buy Emarsys. These are the details.
SAP SE (NYSE: SAP) has announced it has entered into an agreement to buy Emarsys, which is a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers.
Emarsys will enhance the SAP Customer Experience portfolio by creating a new paradigm for how commerce is managed digitally as it will deliver hyperpersonalized and omnichannel engagements in real time, thus helping organizations ensure every engagement is relevant and impactful.
Emarsys is known as an innovative and easy-to-use fully integrated cloud-based marketing platform. And it allows companies to deliver personal customer interactions across e-mail, mobile, social, SMS, and the web at scale.
Emarsys was founded by Josef Ahorner, chairman of the Supervisory Board, Hagai Hartman and Daniel Harari in Vienna, Austria. Today Emarsys has over 1,500 customers worldwide and more than 800 employees across 13 offices including London, Berlin, Sydney and Budapest, as well as a U.S. headquarters in Indianapolis. The company’s operations will become part of the SAP Customer Experience business unit. The transaction is expected to close in the fourth quarter of 2020, subject to regulatory approval. Purchase price and other terms of the transaction are not disclosed.
KEY QUOTES:
“Adding the Emarsys customer engagement platform to our leading SAP S/4HANA® and Experience Management technology from SAP and Qualtrics opens up new possibilities for our customers that are unique in the market. The success of brands worldwide depends today on their ability to offer a compelling customer journey and to cater to the individual expectations of customers. To meet these expectations, front-office data must be integrated with back-office capabilities and with individual customer feedback. Once the transaction closes, SAP will enable brands to connect every part of their business to the customer, including experience data. We will deliver a portfolio for a ‘commerce anywhere’ strategy allowing for hyperpersonalized digital commerce experiences across all channels at any time.”
— Christian Klein, CEO of SAP
“Customer engagement technology has evolved tremendously over the past decade, and in that time, Emarsys has emerged as a world-class platform that truly enables personalized, one-to-one digital interactions between brands and customers across all channels. With Emarsys technology, SAP Customer Experience solutions can link commerce signals with the back office and activate the preferred channel of the customer with a relevant and consistently personalized message, allowing customers the freedom to choose their own engagement.”
— Bob Stutz, president, SAP Customer Experience
“Emarsys has a rich tradition of innovation in digital marketing. Joining forces with SAP, a leading global brand with an ongoing commitment to excellence and innovation in customer experience, is an exciting next step in our evolution. We’re confident that, once we have regulatory approval, our customers and partners will quickly benefit from synergies between the Emarsys platform and the SAP Customer Experience portfolio.”
— Ohad Hecht, CEO of Emarsys
“Success in today’s market relies on brands delivering personalized experiences powered by a holistic view of each consumer that connects digital engagement data with supply chain data in real time. Together Emarsys and SAP can create a new paradigm for digital commerce focused on the consumer.”
— Hagai Hartman, founder and chief innovation officer of Emarsys
