Satisfi Labs, an AI-based Conversational Experience Platform for destinations and experiences, announced it has acquired Factoreal, an omnichannel marketing automation platform that focused on simplifying the marketing technology experience across sports and entertainment.
This strategic acquisition accelerates Satisfi Labs’ vision of building a comprehensive Conversational Experience Platform, bringing together inbound and outbound messaging capabilities. Combining these two platforms sets the stage for the future of customer engagement, driven by conversational AI technology.
Satisfi Labs advances AI-powered chat experiences with intuitive interactions for businesses and consumers. And Factoreal’s API-first integration network with brands like Shopify, SeatGeek, and Ticketmaster, enhances Satisfi Labs’ partner ecosystem. This drives conversational capabilities and supports Satisfi’s strategy to build a robust partner network. And the unifying of the platforms introduces a new way of managing customer-to-brand engagement through chat experiences, which Satisfi Labs calls Conversational Journey Management.
The company’s initial capabilities to launch:
1.) Intent-based journeys for personalizing omnichannel communication campaigns
2.) AI agents capable of multi-channel outbound actions triggered by user behavior
3.) And new integration builder for partners to connect to an AI agent journey manager
In the next year, Factoreal will be integrated into the Satisfi Labs platform. And Factoreal works with brands like the United Soccer League, Gwinnett Stripers, Chattanooga FC, Las Vegas Aviators, Mumbai City FC, Fanxp, Warrington Wolves, and many more.
KEY QUOTES:
“We are thrilled to announce the acquisition of Factoreal to bring a more interactive AI experience to our client base. This move aligns with our mission to “make AI hireable” and deploy AI agents that go beyond answering questions or transacting in chat. Conversational journey management enables proactive and reactive marketing campaigns triggered by real-time intent data, boosting engagement opportunities.”
- Donny White, Co-founder & CEO of Satisfi Labs
“Factoreal and Satisfi Labs coming together ushers in a new era of omnichannel journey orchestration powered by the exploding nature of conversational AI capabilities. Imagine a world where conversational AI is with you on the right channel, at the right time with the right message – making it pervasive, efficient, seamless, and global is our vision.”
- Aditya Dhruva, Co-founder & CEO of Factoreal
