SBI Growth Advisory announced that Bow River Capital has completed a strategic investment in the company, marking a new phase of expansion focused on talent, technology, and SBI Wayforge™, the firm’s proprietary growth intelligence platform.
Founded as a go-to-market advisory firm for B2B companies, SBI Growth Advisory combines GTM strategy, operations, training, and proprietary benchmark data to help organizations improve revenue performance. The company said its Growth Intelligence approach connects data, expertise, and execution to provide commercial leaders with actionable insights and measurable outcomes.
SBI noted that it has completed several acquisitions in recent years, including Sales Readiness Group (SRG), Carabiner, Daydream, and Brevet. The company added that it has generated more than $5.0 billion in revenue impact across over 500 companies through strategy design, implementation, and execution initiatives.
According to the announcement, the investment will support SBI’s continued growth initiatives and M&A strategy. The company said its leadership team, including Founder and Executive Chairman Matt Sharrers and Senior Partner Scott Gruher, will continue leading the organization.
KEY QUOTES:
“The market is at an inflection point. CEOs and Revenue leaders can no longer afford the gap between their topline strategy and the results they see in the field. SBI has spent years closing that gap, with an expert team that has owned and operated the GTM function at the world’s best growth companies. Bow River has the shared vision and operating expertise to help us accelerate our growth journey.”
Matt Sharrers, Executive Chairman of the Board, SBI Growth Advisory
“We spend considerable time evaluating commercial plans, asking whether a company’s growth plan is real and whether its GTM operations can scale. SBI answers those questions efficiently and with a high degree of precision. Our investment in SBI speaks to our own conviction that private equity firms, portfolio companies, and corporates value consistent and actionable revenue measurement standards.”
Greg Hiatrides, Managing Director, Bow River Capital
“SBI is a leading go-to-market advisory, offering unmatched depth across strategy, design, implementation, and execution, underpinned by more than 20 years of proprietary data. Matt Sharrers and the SBI leadership team serve a marquee client base with rare depth and discipline, and we’re excited to partner with them as they execute their organic growth plan and proven M&A strategy.”
Mark Roberts, Director, Bow River Capital
