Scale Social AI has raised new financing to expand its AI-native content infrastructure platform and managed programs for enterprise brands. The amount and investors were not disclosed.
The financing follows more than fourfold revenue growth since Scale Social shifted its focus toward large enterprise customers.
The Raleigh, North Carolina-based company helps brands collect customer-generated content, secure usage rights, evaluate submissions, manage approvals and distribute material across marketing channels.
Scale Social is positioning its platform as permanent content infrastructure rather than a tool for temporary user-generated content campaigns.
Brands can use the system to invite customers, employees, creators and local communities to submit content through branded experiences at physical locations, events and digital touchpoints.
Rights and permissions are collected as part of the submission process.
Scale Social’s AI system, Scout, evaluates submissions against a company’s creative guidelines, campaign objectives and compliance requirements.
Approved content can be distributed through organic social media, paid advertising, e-commerce, retail media and other customer-facing channels.
Performance data is then returned to the platform to help improve future programs.
The system is designed to create a growing library of authenticated and rights-cleared customer stories while maintaining information about what each brand approves and which content generates audience engagement.
Scale Social serves enterprise customers across hospitality, food and beverage, retail, experiential marketing and animal health.
The company will use the financing to expand its platform, strengthen Scout’s content intelligence capabilities and grow managed programs for brands operating across multiple locations, markets and customer communities.
The investment will also support additional capabilities involving enterprise approvals, distribution, measurement and multi-location content activation.
Scale Social previously raised pre-seed financing in 2025 from LAUNCH, The Syndicate and investors including Jason Calacanis.
KEY QUOTES:
“Enterprise brands do not have a shortage of customers willing to advocate for them. They have an infrastructure problem.”
“We are making authentic customer content a permanent enterprise capability, not another campaign that disappears when the budget ends.”
Runbin Dong, Co-Founder and CEO of Scale Social AI
“The world’s most trusted brands do not need more AI-generated noise. They need the infrastructure to turn real customer stories into rights-cleared content at scale.”
Runbin Dong, Co-Founder and CEO of Scale Social AI
“The brands that win will not be the ones that generate the greatest volume of content. They will be the ones that build the strongest systems for earning, recognizing and amplifying genuine advocacy.”
Paul Greenham, Co-Founder and CTO of Scale Social AI
