Scaleworks – a B2B SaaS-focused venture equity firm – recently announced its acquisition of Full Circle Insights. It is known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. And Scaleworks’ investment and partnership will accelerate Full Circle’s strategic roadmap, enable product innovation, and enhance go-to-market strategy.
Go-to-market strategy expert Jason Ferrara is now stepping into the role of CEO. Ferrara is a two-time software CMO with over three decades of global enterprise and B2B SaaS experience. And Ferrara’s experience will help guide Full Circle during its next stage of growth, continuing to focus on the core measurement and attribution issues that marketing teams struggle with every day.
Full Circle Insights helps B2B marketing teams optimize their efforts and generate more significant revenue through patented Salesforce-native technology. And recently, the company’s strategic partnerships and significant industry recognition have led Full Circle to experience substantial market growth.
The terms of the deal were not disclosed.
KEY QUOTES:
“Scaleworks is thrilled to announce the acquisition of Full Circle Insights, a move that reflects a larger vision to empower businesses with advanced technology and data-driven decisions. We are excited to welcome the talented employees, valued customers and trusted partners of Full Circle into the portfolio.”
— Ed Byrne, Co-Founder and General Partner at Scaleworks
“I feel incredibly honored to join the team at Full Circle, alongside their loyal customers and valued partners. Full Circle has built a remarkable product that solves some of the most important challenges marketers face. Together, we plan to expand our roadmap and scale operations to meet the ever-growing demand.”
— Jason Ferrara
