Seismic has completed its merger with Highspot, creating a combined go-to-market performance company serving 2,500 customers and 3.5 million sales, marketing and enablement users worldwide. The combined company will operate under the Seismic name and will be led by Seismic Chief Executive Officer Rob Tarkoff.
The merger brings together the two companies’ capabilities across AI agents, governed content, sales enablement, engagement intelligence and performance insights.
Seismic is positioning the combined platform around what it calls go-to-market performance, or the ability of organizations to translate commercial strategy into revenue execution.
The company said the combination reflects a broader shift from preparing sales and marketing teams for customer interactions toward using AI, data and governed content to help teams take the right actions throughout the revenue process.
The expanded Seismic platform serves companies across major industries and includes customers such as Allianz Trade, Expedia Group, IBM, Invesco, Oracle, Royal London Asset Management, Thomson Reuters and Uber.
AI will be a central component of the combined company’s strategy.
Seismic said organizations increasingly want to use AI across sales, marketing, enablement, revenue operations and other customer-facing functions, but those systems require trusted content and contextual information to produce useful business outcomes.
The company plans to combine its AI capabilities with customer engagement data, governed content and seller activity to provide more contextual recommendations and actions throughout revenue workflows.
At its current scale, Seismic processes information associated with approximately 550 million buyer-seller interactions and 33 million revenue actions annually.
The company believes that volume of activity provides a substantial data foundation for developing AI-powered revenue execution tools.
Seismic plans to invest more than $100 million annually in research and development following the merger.
Its R&D organization includes more than 700 product, engineering, data science and AI professionals operating across San Diego, Seattle, Boston, Vancouver, Toronto, London, Hyderabad and other locations.
The investment will support development across AI agents, governed content, engagement intelligence and revenue workflows.
Seismic also plans to increase resources devoted to security, governance and the requirements of large enterprise customers.
Both existing Seismic and Highspot customers are expected to benefit from continued investment in the combined platform.
The company intends to maintain a strong focus on content governance, an increasingly important capability as businesses deploy generative and agentic AI across customer-facing workflows.
Governed content can help ensure that AI systems draw from approved, current and appropriate information when generating recommendations or supporting sales activities.
Seismic is also targeting a market in which AI could materially change the speed of enterprise sales execution.
The company cited Gartner research predicting that by 2029, sales organizations using AI-driven enablement could achieve 40% faster sales-stage velocity than organizations relying on traditional enablement approaches.
Seismic believes the merger gives it greater scale to capitalize on that shift by combining intelligence from customer conversations, buyer engagement, content and seller behavior within one platform.
The company’s broader objective is to help go-to-market teams move from insights to specific actions that can advance opportunities, close deals and strengthen customer relationships.
The merger also significantly increases Seismic’s global customer and user footprint, creating a platform used by millions of professionals across sales, marketing and enablement functions.
Seismic plans to provide the first detailed look at the combined company’s product roadmap during Seismic Shift 2026, scheduled for October 12 through October 15 in Carlsbad, California.
KEY QUOTES:
“This merger marks a fundamental shift from GTM preparation to GTM performance. AI is changing how work gets done across sales, marketing, enablement, revenue operations, and customer-facing teams.”
“But AI without trusted content and context doesn’t automatically mean better results. Organizations need a robust platform that turns intelligence into winning action to progress opportunities, close deals, and strengthen customer relationships. That’s what we deliver as one company.”
“Our vision is to help GTM teams execute with confidence in the moments that matter so they, and their companies, outperform. I’m excited to work alongside our employees and customers to build what comes next.”
Rob Tarkoff, Chief Executive Officer of Seismic
