Sela and 2bcloud announced a merger that creates one of the region’s largest multi-cloud engineering organizations, reflecting accelerating demand for cloud-native, data-driven, and AI-powered transformation.
The combined company will operate under the Sela brand and employ more than 500 cloud engineers. It will maintain premier partnership designations across Amazon Web Services, Microsoft Azure, and Google Cloud. Together, the companies said they are advancing a shared mission to build what they describe as the world’s number one cloud services company for tech companies.
As AI adoption increases, organizations are navigating growing complexity, talent shortages, and pressure to modernize more quickly. The newly combined Sela–2bcloud organization is designed to address these challenges with greater scale, deeper engineering expertise, and expanded delivery capacity.
Sela brings more than 30 years of engineering experience across cloud, data, and modernization initiatives. 2bcloud adds a strong footprint among ISVs, SaaS providers, and digital-native companies, along with a reputation for agility and high-velocity delivery.
The merged organization will focus primarily on ISVs, SaaS companies, and high-growth technology firms. Its services will include large-scale cloud migrations, data modernization programs, cloud-native rearchitecture, AI and analytics initiatives, and multi-region, multi-cloud projects aligned with hyperscaler priorities. The company will also provide managed cloud services, optimization, modernization, data engineering, AI and machine learning, architecture, professional services, and training.
With delivery teams spanning the United States, Europe, Israel, and India, the new Sela aims to operate at global scale in support of companies building next-generation software.
KEY QUOTES
“Companies are facing a perfect storm of AI disruption, data complexity, and global competition for talent. By merging 2bcloud into Sela, we’re creating a cloud engineering force with the depth, scale, and speed customers now require.”
Ron Sprinzak, CEO of Sela
“The U.S. market is accelerating toward AI-driven products and cloud-native transformation. Combining Sela’s delivery strength with 2bcloud’s deep expertise in digital-native companies positions us to support customers at every stage of growth.”
Evan Spaeder, General Manager of Sela U.S.
“Tech companies are under tremendous pressure to modernize faster and adopt AI responsibly. Merging with Sela accelerates our ability to do that at scale.”
Gil Ron, CEO and Founder of 2bcloud
