Self Labs announced it has acquired Loam to expand its capabilities in agentic AI and programmable identity systems. The acquisition brings together Self’s privacy-first identity verification platform with Loam’s expertise in agentic workflows and intelligent automation. As part of the deal, Birju Shah, founder of Loam and former Head of AI at Uber, will join Self as Chief Operating Officer.
Self provides proof-of-humanity and identity verification infrastructure used by more than 14 million users globally, enabling platforms to verify users without storing sensitive personal data. Its technology is already deployed across enterprise, fintech, and consumer applications, and is used by major platforms including Google and Opera.
By integrating Loam’s agentic systems design, Self aims to extend its platform beyond identity verification into full-stack identity infrastructure that supports AI-driven applications, enterprise workflows, and autonomous agents. The combined platform is designed to address growing challenges around trust, safety, and compliance as AI becomes more embedded across digital ecosystems.
The move also positions Self to support emerging use cases such as age verification for social platforms, sanctions screening, and identity validation for financial and blockchain-based applications, including integrations with organizations like Tether.
Self is backed by investors including Greenfield Capital, SBI Holdings, Spearhead VC, Verda Ventures, and Fireweed Ventures, reflecting strong investor interest in identity infrastructure as a foundational layer for the next generation of the internet.
The acquisition underscores increasing demand for privacy-preserving identity solutions as organizations seek to balance AI innovation with regulatory requirements and user protection.
KEY QUOTES:
“As AI’s impact on the internet rapidly evolves, identity and humanity are the necessary trust layer. Companies throughout the world are looking to urgently address developments in AI, emerging regulation, and the need for stronger online safety rails for children and society at large. Self is building a solution to create this trust layer without compromising user privacy. Birju and Loam dramatically strengthen our ability to lead in this agentic era.”
Rene Reinsberg, Co-Founder And Chief Executive Officer, Self Labs
“AI is pushing the internet into a new era, but intelligence without identity creates enormous trust gaps. Self has built exactly the kind of privacy-preserving human verification layer that this new world needs, and is positioned to become the core identity infrastructure for the internet, not just for users, but for the agents and applications acting on their behalf.”
Birju Shah, Chief Operating Officer, Self Labs And Founder, Loam
