Selva Ventures – a VC firm focused on partnering with consumer brands that promote healthier living – announced recently the successful closing of its second fund of $34 million. And the firm has received backing from Unilever Ventures, PagsGroup, and Obelysk, highlighting an investor base that includes a number of investors across the consumer products and professional sports industries. Plus the addition of these strategic partners further positions Selva Ventures to accelerate the growth of emerging companies across health, wellness, beauty, and personal care.
Launched in 2019 with a $10 million first fund, Selva Ventures invested in leading better-for-you brands including MUD\WTR (coffee alternative), Native Pet (pet supplements), Mid-Day Squares (functional chocolate), and Cake (sexual wellness). And the firm focuses on Seed and Series A startups with proven early momentum and supports their traction with capital and resources across finance, operations, and retail partnerships.
Selva Ventures also prides itself on supporting a diverse group of entrepreneurs who reflect the preferences and demographics of an evolving consumer landscape. And over 50% of the firm’s portfolio companies to date have female or minority founders. Moreover, several portfolio companies, including Kinship (sustainable clean skincare) and Nowadays (clean plant-based protein), offer environmentally-friendly products, aligned with the increasing importance of sustainability for health-conscious consumers.
KEY QUOTES:
“Health and wellness is a powerful driver of the consumer economy. We believe that by supporting brands that offer new and engaging products we can simplify and enhance the way people lead healthier lives. Our goal and mission is to make healthier living more accessible, affordable and enjoyable.”
— Kiva Dickinson, Founder and Managing Partner of Selva Ventures
“Few investors walk the walk like Selva does. The team is a text message away to celebrate wins and work through challenges or opportunities in a way that is thoughtful, thorough, and comforting. Never fazed, they seem to rise to the occasion in a way that stops stress in its tracks and makes room for creative problem solving and authenticity.”
— Shane Heath from MUD\WTR
“Few investors walk the walk like Selva does. The team is a text message away to celebrate wins and work through challenges or opportunities in a way that is thoughtful, thorough, and comforting. Never fazed, they seem to rise to the occasion in a way that stops stress in its tracks and makes room for creative problem solving and authenticity.”
— Shane Heath from MUD\WTR
“Beauty is an incredibly emotional category, where both brand and product innovation are crucial. We aim to support emerging brands that provide innovative products that resonate emotionally with consumers, ultimately making self-care easier, more affordable, and more enjoyable.” In line with this strategy, Selva Ventures has led investments in OneSkin (longevity skincare) and Crown Affair (clean, luxury haircare).
— Madeline Kaplan, Principal at Selva Ventures
