Senior Care Network Company Honor Technology Closes $70 Million In Series E Funding

By Noah Long ● Oct 12, 2021
  • Honor Technology recently announced it raised $70 million in Series E funding and $300 million in debt financing. These are the details.

Honor Technology — one of the largest senior care networks and technology platforms, which recently acquired global home care provider Home Instead — recently announced it has raised $70 million in Series E funding and $300 million in debt financing. This round of funding brings Honor’s total equity funding to date to $325 million and values the company at over $1.25 billion.

Honor’s technology and operations platform – combined with Home Instead’s global network and relationship-based care – will serve as a foundation for a dramatic increase in innovation investment to benefit professional caregivers and clients through expanded offerings.

Baillie Gifford had led the equity financing with participation from existing investors including funds and accounts advised by T. Rowe Price Associates. And Home Instead founders Paul Hogan and Lori Hogan, Prosus Ventures, Andreessen Horowitz, Thrive Capital, FMZ Ventures, Rock Springs Capital, Lighthouse Capital Markets, and TriplePoint Capital. Perceptive Advisors led the debt financing with a significant commitment from Ares Management funds.

This funding round will be used to further invest in Honor’s groundbreaking operations and technology capabilities and expand it across the Home Instead network. And Honor is fundamentally transforming the delivery of home care in the fast-growing, highly fragmented $83 billion worldwide home care market spread across 21,000 individual agencies in the U.S. alone.

Honor’s proprietary technology platform creates a better human experience by extracting insights for matching the right caregivers with the right clients based on a range of personalized factors and assists with caregiver recruiting, training, scheduling, and performance analysis. And the technology improves as the company scales, learning from expanding data points to further optimize performance. This tech-enabled approach strengthens relationships between professional caregivers and clients while streamlining business operations, centralizing care and reducing turnover, thus increasing the ability of Honor and Home Instead to meet rapidly growing demand.

Since the Series D funding round in October 2020, Honor has added hundreds more caregivers (Care Pros) and expanded its care delivery platform to four new states. And in August 2021, Honor acquired Home Instead, the leading global franchisor of personalized, in-home care services. Today, the combined company serves over 100,000 older adults around the world every month, providing more than 80 million hours of care annually.


“The Honor technology platform is positioned to become the backbone for the Home Instead network, providing an even better end-to-end human experience for professional caregivers and clients. In the coming years, this technology will open a channel to allow seniors more streamlined access to the products and services they need at home – creating the most advanced ecosystem to serve the aging population around the world.”

“Up until now, home care management has been based on intuition and anecdotes with no data infrastructure to analyze outcomes and spot long-term trends By prioritizing the insights enabled by Honor’s technology platform, we’re fundamentally improving how we’re able to deliver care for the rapidly growing population of older adults today and long into the future.”

— Seth Sternberg, co-founder and CEO of Honor

“With our new global scale, we are excited to accelerate the rollout of our game-changing care delivery platform. We’re looking to triple the size of our engineering and product team within the next year. We are aggressively recruiting product hires, from designers to developers who want to solve real-world problems and build with purpose to solve a massive societal need. We’re trailblazing in an industry that takes care of our parents – and ultimately our solutions will take care of our own generation when we’re older.”

— Sandy Jen, co-founder and chief technology officer for Honor

“We believe investing is about backing companies with the potential to deliver transformational growth and better outcomes. With the rapidly growing population of older adults, the home care market provides a unique opportunity to transform an industry that has not yet benefited from technology. Honor’s technology and operations platform, in combination with its global Home Instead network, is poised to deliver consistent, high-quality care to exponentially more aging adults. We are honored to partner with them in realizing that vision.”

— Investment Researcher Anika Penn of Baillie Gifford