Sensor Tower has expanded its digital intelligence platform with the acquisition of AppMagic, a mobile app market intelligence provider known for its competitive insights and deep expertise in the mobile gaming ecosystem. The company says the acquisition will serve as the foundation for a new small and medium‑sized business (SMB) offering, broadening Sensor Tower’s reach across the global app economy.
Founded in 2016, AppMagic has become a trusted resource for SMB organizations, particularly smaller gaming studios and indie developers seeking market research and competitive analysis. By integrating AppMagic’s technology and team, Sensor Tower aims to deliver a more accessible intelligence solution tailored to the needs of emerging developers and growing app businesses.
Sensor Tower noted that the mobile app market continues to expand rapidly, with 149 billion new downloads in 2025 alone, according to its State of Mobile Report. The company says this sustained growth underscores the need for data solutions that support all segments of the ecosystem—from enterprise publishers to small studios navigating increasingly competitive markets.
The acquisition also strengthens Sensor Tower’s position as a leading data provider for the gaming community. The company has expanded its intelligence suite beyond mobile apps to include PC/Console and Live Ops Intelligence, alongside its broader platform of digital advertising, web and audience insights.
KEY QUOTES:
“Today marks an exciting chapter in the evolution of Sensor Tower’s mobile app intelligence. We look forward to bringing together the AppMagic and Sensor Tower teams, technology, and products to deliver a SMB offering that will support all stages of the mobile app and gaming ecosystem.”
Oliver Yeh, Co‑Founder and CEO of Sensor Tower
“Joining Sensor Tower opens up a new level of capability for AppMagic’s users. Our customers will now be introduced to richer data and a broader view of the market than ever before. For anyone trying to understand where the market is moving and how to grow within it, this is a meaningful step forward.”
Max Samorukov, Founder and CEO of AppMagic
