Sensor Tower, a leading provider of competitive intelligence across the digital economy, announced it has secured a strategic investment from Shinhan Securities, one of South Korea’s largest securities brokerage and investment banking firms, and a subsidiary of Shinhan Financial Group. The investment will support Sensor Tower’s ongoing product innovation, particularly in web and generative AI datasets.
The deal comes as Sensor Tower continues to experience robust growth and momentum following its acquisition of market intelligence platform data.ai in 2024. Over the past five years, the company has achieved a compound annual revenue growth rate of 60% while maintaining best-in-class profitability. Proceeds from Shinhan’s investment will be used to enhance Sensor Tower’s platform further and expand its AI capabilities to meet the evolving needs of digital enterprises.
Shinhan Securities brings extensive experience in technology and digital-transformation investments to Sensor Tower’s global network of backers, which already includes Riverwood Capital, Paramark Ventures, and Bain Capital Credit. The partnership aims to strengthen Sensor Tower’s leadership in the digital intelligence space as it enters a new phase of growth and product development.
Sensor Tower serves over 2,500 enterprise customers worldwide, including major brands such as Microsoft, P&G, Tencent, and UBS. Its platform provides deep consumer engagement, performance, and advertising intelligence across mobile, desktop, web, and PC/console gaming environments. In 2025, Sensor Tower expanded its portfolio through the acquisitions of Video Game Insights (VGI) and Playliner, broadening its data coverage for PC and console performance tracking. The company also launched Web Insights, a new offering providing actionable analytics on desktop and mobile web traffic sourced from its proprietary panel data.
The broader digital ecosystem continues to expand rapidly, driven by the rise of generative AI and shifting consumer behavior. Sensor Tower projects that consumers will spend 4.3 trillion hours on mobile apps in 2025, with global in-app purchases expected to exceed $160 billion.
The company expects non-gaming app spending to surpass gaming app spending for the first time, driven in part by the widespread adoption of AI chatbots like ChatGPT and Gemini. Digital advertising is also growing across markets, with spending up 12% year-over-year and impressions increasing by 8%.
KEY QUOTES:
“Sensor Tower is excited to partner with Shinhan Securities as we continue our quest to provide top brands, agencies, gaming publishers, and investors with the most actionable insights across the digital ecosystem. This investment allows us to deepen our leadership in Generative AI insights, including expanding our visibility into how AI is impacting every corner of the digital economy. By integrating cutting-edge AI technologies directly into our platform, we’re empowering customers to unlock richer insights and maximize the value of our market-leading intelligence on the world’s digital landscape.”
Oliver Yeh, CEO of Sensor Tower
“We are pleased to partner with Sensor Tower, a company at the forefront of digital intelligence and analytics. Our investment underscores Shinhan’s commitment to supporting category-defining technology companies that are driving digital transformation worldwide. Especially in the era of AI and digital transformation, the value of data is increasing, and this value is defined by depth, timeliness and usability of data in connection to user’s decision making. We believe Sensor Tower’s unique data capabilities and global reach position it as a long-term leader in this space.”
Damian Kang, Team Lead of Global Equity Team at Shinhan Securities
