Sentinel Capital Partners announced it has acquired DecoPac, a leading supplier of cake-decorating solutions for bakeries, foodservice operators, and DIY decorators, from Kohlberg. Financial terms of the transaction were not disclosed.
Headquartered in Anoka, Minnesota, DecoPac is the world’s largest supplier of cake decorations, serving more than 25,000 customer locations across the United States, Canada, and the United Kingdom. The company offers an extensive portfolio of cake decorations backed by licensed intellectual property spanning entertainment franchises, professional sports, and other well-known brands. DecoPac also provides proprietary technology platforms, including CelebrationIQ, an online cake-ordering and bakery-management system, and PhotoCake, an edible-image printing platform that enables personalized dessert creations and helps bakeries improve efficiency and order processing. In addition to serving commercial customers, the company has expanded its reach through a growing e-commerce business aimed at home bakers and cake decorating enthusiasts.
Sentinel said the acquisition aligns with its strategy of investing in market-leading middle-market businesses with strong competitive positions and growth opportunities. The private equity firm plans to support DecoPac’s continued product innovation, expansion into new dessert categories, and broader distribution across emerging consumer channels.
The transaction marks Kohlberg’s exit, which previously owned DecoPac and supported the company’s growth and technology investments. DecoPac traces its roots back to 1982 as an internal supplier for McGlynn’s Bakery and has since grown into a global provider employing approximately 649 people.
Support: Kirkland & Ellis served as legal counsel to Sentinel Capital Partners. Harris Williams and William Blair acted as financial advisors to Kohlberg, while Paul Weiss served as Kohlberg’s legal counsel.
KEY QUOTES:
“Sentinel brings both the resources and strategic expertise to help us accelerate what we’ve already built. With their partnership, we’re well positioned to expand the range of desserts and formats we serve, bring more decoration options to our existing customers, and reach consumers through new and emerging channels, all while delivering on DecoPac’s mission to make every celebration more joyful.”
Cindy Hampton, CEO of DecoPac
“DecoPac is an exceptional business with a market-leading position, deep relationships with major retailers, and a proven track record of growth. We’re excited to partner with Cindy and the DecoPac team as they continue to innovate across the channels they serve.”
Owen Basham, Partner at Sentinel Capital Partners
“DecoPac occupies an attractive position in a highly specialized category, with a strong management team and proprietary technology. We are pleased to have supported the company’s development and wish the DecoPac team continued success.”
Seth Hollander, Senior Partner at Kohlberg
