Sequence announced it has raised a $20 million Series A financing round to expand its AI-driven platform that automates revenue operations workflows, including quoting, billing, invoicing, collections, and revenue recognition.
The round was led by 645 Ventures, with participation from a16z, Firstminute Capital, Vor Capital, Passion Capital, and Dig Ventures, according to the company. Sequence also said a group of founders and executives, including the CFOs at Decagon, Klaviyo, and Wise, joined the financing.
Sequence said the funding brings its total capital raised to $38 million and will support product development focused on “AI first” finance automation. The company reported “record 10x ARR growth” over the past year and said its platform is used by finance teams at companies including Cognition, Legora, Bridge, 11x, incident.io, Runway, and Moonpay.
In the announcement, Sequence positioned quote-to-cash as a category that has lagged other areas of finance software modernization, noting that revenue workflows remain heavily dependent on spreadsheets, manual processes, and fragmented tools that struggle with complex deals and newer pricing models such as usage tiers, seat overages, ramps, and temporary discounts.
Sequence said it built its platform around a foundational data model designed to interpret bespoke contract structures and support flexible pricing, while keeping core billing calculations deterministic. The company also described “finance grade agents” that automate tasks like contract intake, invoice review, and payment chasing, paired with human-in-the-loop controls, auditability, and observability through “command center” style interfaces that log agent actions and surface work completed and exceptions requiring review.
The company said it plans to hire in New York and London as it scales.
KEY QUOTES:
“I started Sequence after a decade watching finance teams face an impossible choice: drown in manual billing work or rely on systems that break when sales teams close custom deals.”
Riya Grover, CEO, Sequence
“I’ve been pushing to move away from Stripe Billing for a long time. We evaluated other billing and contract-to-cash platforms, but none of them offered the billing flexibility required for our custom contract terms. Since adopting Sequence, we’ve cut our monthly billing time from 3 days to <2 hours, and more importantly, have recovered hundreds of thousands in revenue that was sitting in contracts previously too complex to bill manually.”
Billy Motherway, Head of Revenue Operations, Arch
“Sequence is transforming revenue operations with AI that’s fast, accurate, and flexible enough for any contract,” said Nnamdi Okike & William Hess of 645 Ventures. “Their approach finally gives finance teams the control and efficiency they’ve been waiting for, while adapting to the most complex deals. We’re excited to support Riya and the team as they scale Sequence into the category-defining platform for revenue operations.”
Nnamdi Okike & William Hess, 645 Ventures
