Sequifi is a pioneering company dedicated to enhancing and expanding America’s essential home service workforce. Recently, they announced the successful raising of $6.7 million in seed funding, aimed at accelerating product development and venturing into new, promising market segments. This funding round was spearheaded by Cervin Ventures, with additional participation from Frazier Group and Tokyo Black.
Serving mid-market and enterprise home service providers, Sequifi caters to a diverse array of industries, including pest control, solar energy, HVAC, mortgage services, landscaping, fiber optics, roofing, plumbing, and electrical services.
The home services sector is currently grappling with a significant workforce shortage. And many business owners are facing challenges in finding qualified workers. There are tens of millions of Americans who operate as independent contractors, many of whom are engaged in skilled trades that cannot be easily outsourced or automated.
The implications of these workforce struggles are profound. Many home service companies are incurring significant financial losses each year due to a troubling 45% turnover rate among workers. This high turnover is largely driven by issues such as delayed payment, confusing commission structures, and outdated back-office systems that create inefficiencies. Consequently, the industry is finding itself in a situation where its growth outpaces its capacity to hire and retain quality talent.
Sequifi was born out of the need to address these pressing challenges directly. Founded by veterans of the field services industry, the company was built by those who have experienced these issues firsthand. Sequifi is unique in that it offers the first all-in-one workforce platform specifically designed for the home services sector. By integrating various essential functions, including real-time payroll, forecasting, human resources, and performance management, into a single, cohesive system, Sequifi equips companies with the infrastructure they need to effectively scale their operations. At the same time, it ensures that workers receive the timely pay and transparency they deserve, tackling one of the root causes of turnover.
Among Sequifi’s standout features is the same-day payroll system, which provides instant, transparent pay that helps build trust between employers and employees, thereby reducing turnover. The platform also simplifies even the most complex commission structures, providing users with clear real-time visibility. Additionally, the system is designed to be scalable, allowing businesses to seamlessly transition from managing a workforce of just 100 employees to one with over 5,000 in a matter of weeks. This level of flexibility makes Sequifi a powerful tool tailored specifically for the nuances of the home services industry.
Currently, Sequifi is operational in over 11 different industries, supporting not only business owners but also operations leaders and finance teams who often find themselves overwhelmed by manual, time-consuming processes. With the recent influx of funding, Sequifi is poised to accelerate its product development efforts and broaden its market reach, ultimately empowering the skilled workforce that is set to propel America’s next wave of economic growth.
The transformation that Sequifi is spearheading in sectors such as solar energy and pest control is remarkable. By eliminating the chaos often associated with payroll processing and enhancing job satisfaction among workers, Sequifi is leading a positive shift in the employment landscape of home services. As they continue to innovate and grow, Sequifi is not only creating a platform for operational excellence; it is also forging a path toward a better future for the home service industry as a whole.
KEY QUOTES:
“We built Sequifi because we’ve lived this problem. The home services industry has been underserved despite its size and importance. It still relies on outdated tools and broken systems. Having been installers, crew leads, and operators ourselves, we know these pain points firsthand. This industry deserves better, and workers deserve to get paid the same day they finish the job.”
Roshan Kumar, co-founder and CEO
“Before Sequifi, payroll was a mess. Now workers get paid the same day they finish jobs—and retention has soared.”
Grant Miser, President of Aveyo.
“Real-time pay visibility has eliminated disputes, built trust, and cut our payroll processing time by 75%.”
Nic Vanleeuwen of Source MRKTG
“Roshan and Adam know this market inside and out—not from a spreadsheet, but from years in the field building and running home services businesses. The insights they have from operating these businesses shows up in a platform that nails the complexity of contractor pay, and unlocks a massive opportunity in one of America’s fastest-growing workforces.”
Taylor Oliver, Partner at Cervin Ventures
