Sequoia Financial Group Acquiring $430 Million Team The Martin Worley Group

By Amit Chowdhry • Aug 22, 2025

Sequoia Financial Group, a registered wealth manager with $27.6 billion in assets as of June 30, 2025, has agreed to acquire The Martin Worley Group (MWG), a wealth management firm in Cottonwood Heights, Utah, near Salt Lake City.

MWG offers personalized investment advice to individuals, families, entrepreneurs, foundations, and trusts. Founded in 2008 and registered with the SEC since 2014, MWG has eight team members and managed $430 million in assets as of June 30, 2025.

After the acquisition, Worley and his partners, Terra Thurgood and Barry Watson, will own a part of Sequoia Financial. All MWG staff will join the Sequoia Financial team once the deal closes, which is expected on August 31.

Sequoia Financial, based in Akron, Ohio, serves over 11,000 clients across all 50 states and the District of Columbia from 32 offices nationwide. The firm employs more than 400 people.

Sequoia Financial helps clients with various wealth management services. Since 1991, it has focused on high-net-worth individuals and families. In 2023, it launched Sequoia Sentinel to offer family office services, which include investment management, tax management, retirement planning, estate planning, insurance advice, and charitable planning.

Sequoia Financial has grown by adding new services and offices through acquisitions. Since 2023, it has completed nine acquisitions, including Zeke Capital Advisors, Cirrus Wealth Management, Affinia Financial Group, M Capital Advisors, AltruVista, Karpas Strategies, Family Asset Management, Eide Bailly Wealth, and Carlson Capital Management.

Benesch served as legal advisor to Sequoia Financial. Miller Johnson served as legal advisor to MWG. DeVoe & Company provided consulting and strategic guidance to MWG.

KEY QUOTES:

“We were looking for a firm with a shared commitment to cultivating and sustaining deep client relationships to bring additional investment depth, planning resources and technology to our practice. The motivation behind this integration of our two firms is to ensure continuity of service to our clients well into the future. Sequoia Financial is an ideal partner, with a nationwide presence, a dedicated and talented team, broad capabilities and happy clients.”

Brian Worley, MWG’s managing partner

“Brian, Terra, Barry and the entire team at The Martin Worley Group have built a strong business, and we’re excited to combine our resources as we further expand Sequoia’s national footprint.”

Tom Haught, founder and CEO of Sequoia Financial