Sequoia Financial Group has acquired Pasadena-based Sterling Financial Group, deepening its West Coast presence and adding $406 million in AUM to its growing national wealth management platform.
The deal brings Sterling’s seven-person advisory team, serving 200 clients across more than a dozen states, into Sequoia’s organization. Sterling owner and managing principal Michael Hatch and principal advisor Kody Brown are now equity owners in Sequoia. Terms were not disclosed.
Akron-based Sequoia, which manages $29.9 billion in assets as of September 30, 2025, said the acquisition strengthens its foothold in California, the firm’s first standalone office in the state following its 2024 wealth management partnership with accounting firm Eide Bailly.
Sequoia has accelerated its rollup strategy over the last two years, executing 11 acquisitions since 2023—including Zeke Capital Advisors, Cirrus Wealth Management, Affinia Financial Group, M Capital Advisors, AltruVista, Karpas Strategies, Family Asset Management, Eide Bailly Wealth, Carlson Capital Management, and The Martin Worley Group.
Founded in 1991, Sequoia now supports more than 11,500 households and continues to expand its family-office capabilities following the 2023 launch of Sequoia Sentinel.
KEY QUOTES:
“The team at Sterling Financial is an excellent cultural fit and gives us a stronger foothold in California. We welcome the experienced and talented Sterling team and their clients to the Sequoia family.”
Tom Haught, Chairman, CEO & President, Sequoia Financial Group
“We have found a true partner that understands our holistic approach. We have great confidence in our future together—one that emphasizes an exceptional client experience and continual investment in our team.”
Michael Hatch, Owner & Managing Principal, Sterling Financial Group
“We studied the marketplace, and it was clear that Sequoia’s deep investment research platform and technology leadership would best serve our clients in the years ahead.”
Kody Brown, Principal & Financial Advisor, Sterling Financial Group
