SER, a leading global Intelligent Content Automation (ICA) software vendor in the Enterprise Content Management (ECM) market, announced that TA Associates agreed to make a strategic growth investment in the company as a lead investor. As an investor, TA joins Carlyle – which has been invested in SER since 2018.
Since being founded in 1984, SER developed from a primarily DACH-focused ECM solutions provider into a category-defining ICA player with highly differentiated AI capabilities and an international enterprise customer base. And in partnership with Carlyle, SER built out its senior management team, successfully executed a shift to a subscription-first business model, expanded its innovation-led product offering, and entered new markets, including the US, UK, continental Europe, and the Middle East, through considerable organic investment and M&A.
SER now has over 600 employees across 20 offices in 11 countries. The company’s technology is used by blue-chip enterprise customers worldwide. SER’s flagship product, Doxis ICA, combines traditional ECM capabilities with AI-enabled services designed for bridging and automating content across best-of-breed apps and multiple vendor ecosystems, such as SAP, Salesforce, Microsoft, and more.
The deal is subject to customary regulatory approvals.
KEY QUOTES:
“We are delighted to welcome TA to SER as an investor and we are proud that they share our perspective on the significant opportunities ahead for our business. SER is revolutionizing the way enterprise content is automated, understood and managed. We have amazing customers, a fantastic team and market leading technology. We have had an outstanding partnership with Carlyle, with incredible support throughout the journey, and we are delighted that TA now joins us to supercharge the next phase of growth.”
– Dr. John Bates, CEO of SER
“SER’s impressive suite of next-generation ECM solutions help organizations work faster, smarter and more efficiently. As the demand for AI-powered technologies continues, we believe SER has a meaningful opportunity to support organizations in their digital transformation journey, harnessing the Doxis platform to streamline document processing and content management needs. We look forward to partnering with Carlyle and SER to accelerate international expansion, invest in AI innovation and enhance the company’s product offering.”
– Morgan Seigler, Managing Director at TA, and Stefan Dandl, Director at TA
“We are immensely proud to have partnered with SER during such a significant period of growth and transformation for the business. Through our work with Dr. John Bates and his incredible team, the Company has developed into the category-leading, international ICA software vendor it is today. SER is well-placed to continue its success story as an enterprise software player of scale in the large and growing global ECM market. We are delighted to partner with TA as the new lead investor in SER as the Company enters the next phase of its growth journey.”
– Dr. Thorsten Dippel, Managing Director in the Carlyle Europe Technology Partners (CETP) Investment Advisory team
