- Serenity Kids — a leading baby food brand — announced that it has raised $3 million in funding. These are the details.
Serenity Kids — a leading baby food brand — announced that it has raised $3 million in funding. Existing investors Wild Ventures deepened their participation and were joined by Lizzi Ackerman and Matt LaCasse (married co-founders of Birch Benders, which was recently acquired by Sovos Brands). Ackerman and LaCasse will also take a board seat as advisors for Serenity Kids. And additional new investors in Serenity Kids also include Ben Greenfield (author and co-founder of Kion), Matt Gaedke and Megha Barot (co-founders of Keto Connect), and cookbook author and wellness influencer Rachel Mansfield.
In under two years, Serenity Kids has become the fastest-growing baby food brand in the country, the fastest-selling baby food brand in Whole Foods and Sprouts within two months of launch in the chain, and the number one velocity brand on the aisle in the Natural Channel. And with revenue growing 30% month over month in recent periods, Serenity Kids is set to at least triple its revenue for 2020 versus 2019.
Serenity Kids is an innovative brand introducing a fresh new take on baby food, which only includes ethically sourced meats, organic vegetables, and healthy fats. And the family-run company was founded by married co-founders Joe Carr and Serenity Carr — who were inspired to create a line of low sugar, nutrient-rich baby food for their daughter Della. Currently, Serenity Kids offers ten great-tasting pouch purees from the Ethically Sourced Meats and Organic Savory Veggies lines of baby foods. More recently, Serenity Kids launched a new line of Toddler Purees with Bone Broth that includes three varieties in October 2020.
KEY QUOTES:
“Our mission is to help babies and toddlers grow up healthy and strong by offering nutrient-rich, low sugar, and high-quality food options. Not only will these strategic investment partners and funding allow us to further realize our mission, but they will also expedite our growth and expansion into more conventional and natural grocery channels nationwide. We are honored to have the support of some of the leading CPG founders in the industry, top influencers, and returning partners including Wild Ventures, who all see and believe in our mission and vision.”
— Joe Carr, President and co-founder of Serenity Kids.
“We are excited to utilize these new partners and investment to grow our talent and executive team as we recently welcomed three new VPs in marketing, sales, and finance to take Serenity Kids to the next level. Everyone on the team is even more motivated and inspired to continue to drive revolutionary category growth with our unique and groundbreaking products that deliver on taste, health benefits, and sustainability – and most importantly, keeping babies healthy!”
— Serenity Carr, CEO and co-founder of Serenity Kids
