Serial Box is a New York-based startup that is a provider of serialized entertainment for readers and listeners. Recently, the company announced it raised $4.5 million in funding and a partnership with Marvel. Serial Box is going to produce stories about Marvel’s characters starting with Thor.
The $4.5 million funding round was led by Boat Rocker Media. Forerunner Ventures, 2929 Entertainment co-founder Todd Wagner, and Uzabase also participated in this round.
Photo: Serial Box
“We carefully chose trusted partners for this round of investment,” said Serial Box co-founder and CEO Molly Barton in a statement via TechCrunch. “They see the big opportunity that we do to retool reading for the smartphone age, to take the best elements of traditional book publishing and innovate with influences from the audio, podcast, gaming and TV industries.” Barton used to be the global digital director for Penguin Random House.
Julian Yap serves as co-founder and chief content officer at Serial Box. Yap was previously the Senior Counsel to the Assistant Attorney General at the U.S. Department of Justice.
Serial Box offers access to the stories in the form of weekly episodes. The first episode is free and then it costs $1.99 for each additional episode. Or you can buy a season pass. This week, Serial Box is launching an Android app. And the company is also planning to set up more product upgrades and content partnerships over the next few months.
“Marvel has grown to become a lifestyle for every kind of fan around the world, but it all started from serialized storytelling,” added Marvel Entertainment’s head of publishing John Nee.