ServiceNow announced it signed a definitive agreement to acquire Logik.ai, an industry leader with a modern, AI-based, composable Configure, Price, Quote (CPQ) solution. And Logik.ai’s capabilities for sales and commerce will expand ServiceNow’s growing CRM footprint and empower sales organizations to close deals faster, boost productivity levels, and achieve greater efficiency.
This acquisition will advance ServiceNow’s momentum in Sales and Order Management (SOM), the critical process that governs the commercial lifecycle from opportunity management, quoting, and order placement, through fulfillment and delivery, to renewals and expansions.
Companies in every industry often struggle with ineffective sales processes due to complex product configurations, pricing inconsistencies, and error-prone manual quoting. And sales teams waste valuable time navigating spreadsheets, outdated pricing models, and disconnected approval workflows, leading to delayed deals, lost revenue opportunities, and frustrated customers. This is especially true in industries like manufacturing, high tech, and medical device sales, where the complexities of products and services demand extreme precision and agility.
Logik.ai also integrates AI into its modern CPQ solution to accelerate the entire transaction management cycle through an advanced rules engine that solves for speed, simplicity, and scale while powering a consumer-grade experience for both sellers and buyers. And ServiceNow CRM & Industry Workflows, already ServiceNow’s fastest-growing business, and Logik.ai’s capabilities for AI-based selling, will drive new levels of performance in sales and commerce for customers.
Logik.ai provides seamless experiences for stakeholders across a multitude of sales workflows, including direct sales, partner, direct-to-business, consumer self-service, and more. And Logik.ai’s flexible and composable solution is designed for speed and handling large volumes of users and quote lines at scale, and the company is driving success for brands such as Keysight, Oldcastle Infrastructure, Lamons, CORT, etc.
Logik.ai already integrates with nearly 50 technology partners, including ServiceNow. And it will seamlessly connect with ServiceNow’s Customer Service Management and Sales and Order Management solutions to streamline complex selling processes and unlock more efficient self-service capabilities for customers and partners.
KEY QUOTES:
“ServiceNow is advancing our commitment to offer robust, deeply connected CRM tools. The CPQ space is evolving, and Logik.ai is leading the way to a simpler, AI-powered selling experience across channels. By adding Logik.ai’s industry-leading sales and commerce solution to our CRM offering, ServiceNow will further enhance our capability to sell, fulfill, and service on a single platform. It’s about delivering a fundamentally different vision and approach to traditional CRM and CPQ offerings — one that addresses the real pain points in connecting end-to-end customer experiences.”
“Customers want consumer-grade experiences that are simple, scalable, fast, and accurate so they can focus on what matters most: closing deals, enabling customer success, and driving expansion opportunities. Logik.ai’s next generation technology will enable us to rapidly deliver that unique value. When combined with our powerful AI platform for business transformation, we will redefine what a leading CRM solution can do.”
- John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow
“We invested early in innovations like AI and consumer-grade experiences that are re-writing how products of any complexity are sold. ServiceNow CRM is built for the era of AI, making it the perfect partner to continue that momentum. Businesses are frustrated by solutions that force them into slow and cumbersome experiences that weigh down sales productivity. Logik.ai’s transformative solution combined with ServiceNow’s innovative, AI-fueled platform ensures speed and efficiency through the full sales lifecycle from lead and opportunity through to fulfillment, renewal, and upsell. We look forward to becoming part of ServiceNow to help customers achieve greater simplicity and scale across the entire CRM process.”
- Christopher Shutts, CEO and cofounder of Logik.ai
