Sesh+, a rapidly growing nicotine pouch brand based in Austin, Texas, has announced that it has raised more than $40 million in total funding. The latest financing round was led by venture firm 8VC and Troy Link, CEO of Jack Link’s, with additional backing from Electric Feel Ventures and a diverse group of strategic investors from industries including entertainment, retail, and manufacturing.
Founded in 2020, Sesh+ is focused on creating a premium, tobacco-free nicotine experience for adult consumers. Its products are already available in major national retailers, including Buc-ee’s, Sheetz, QuikTrip, AMPM, Circle K West, and Pilot, with plans for further expansion. The company is positioning itself to meet the growing demand for smoke-free and spit-free alternatives to traditional nicotine products—a market projected to grow from $4 billion to $49 billion by 2033.
Sesh+ differentiates itself through its emphasis on taste, texture, and technology. The pouches are manufactured in Ohio using a patented, pH-balanced formulation developed by Thomas Ericsson, the inventor behind Zyn. This formulation is designed to deliver a consistent and smooth nicotine release. To enhance mouthfeel, the company uses MCT oil, a premium ingredient chosen to address common complaints about dryness in similar products.
The brand has attracted attention not only for its product quality but also for its roster of high-profile investors, including Post Malone, Diplo, Zach Bryan, Andrew Schulz, Shawn Ryan, and Zac Brown. These partnerships reflect a broader cultural interest in modern nicotine alternatives, helping to amplify the brand’s visibility.
Sesh+ has also secured proprietary intellectual property through its collaboration with Ericsson, further strengthening its position in the market. With this new funding, the company plans to scale production, expand its retail footprint, and continue investing in innovation to raise the standard for nicotine pouches.
KEY QUOTES:
“We’re focused on building the highest-quality nicotine pouch experience for adults. This funding gives us the runway to invest in innovation, scale responsibly, and set a higher standard for the category.”
“We’re building for the long term. This is about quality, trust, and building a nicotine brand that reflects where the market is going — not where it’s been.”
Max Cunningham, CEO and Founder of Sesh+
“Sesh is smooth, it just hits right.”
Post Malone, a Sesh+ investor
