Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian, has acquired ONIT, an officially licensed college sports trading card company.
ONIT creates trading cards for thousands of student-athletes across hundreds of collegiate teams.
The company’s lineup of school partners includes Alabama, Florida, Indiana, Michigan, Ohio State, Oklahoma, Penn State, Tennessee, Texas, Texas A&M, UCLA, and others.
During the 2024-2025 academic year, ONIT produced team-specific trading card sets for 212 teams across 67 Division I schools.
The company also worked with more than 8,000 student-athletes during that period, including more women’s sports student-athletes than all other trading card companies combined.
Seven Seven Six has been an active investor in women’s and emerging sports. Its portfolio includes Chelsea FC Women, Angel City FC, Los Angeles Volleyball, LA Golf Club, and ATHLOS Track and Field.
The 2026-2027 academic year will mark ONIT’s fifth season as an officially licensed trading card manufacturer.
Production for 2026 fall sports is underway, with 31 football teams expected to release in late August and up to 12 volleyball teams expected in September.
Every ONIT card is officially licensed, and every signature is an authentic on-card autograph.
ONIT specializes in team-specific trading card products and provides opportunities to student-athletes across participating rosters. The company said its model includes royalties designed to generate revenue for athletes and schools.
ONIT is also preparing to launch its first fully mixed retail product with 2026 ONIT Gravity Baseball, which will be available at Walmart and Best Buy.
The set features 100 college baseball players from 10 universities and introduces ONIT’s ION optichrome print technology.
ONIT said its revenue has grown 244% over the past two calendar years. The company also reported year-over-year revenue growth of 56.9% in 2025 and a 58.6% improvement in net income over the same period.
Former NASCAR and The Athletic executive Evan Parker has joined ONIT as CEO.
Parker previously built the content and community platform Mantel alongside Ohanian and Brent Montgomery.
Parker will remain involved with Mantel alongside Wheelhouse, Seven Seven Six, and Patrick Keane, a longtime Mantel advisor and former CEO of Action Network.
The Mantel Hobby Awards are expected to return later this year, with new content series, events, and partnerships also in development.
KEY QUOTES:
“ONIT is a natural fit with Seven Seven Six. It’s an opportunity to create a vehicle for underserved sports to reach their fans through sports cards, a product category I’ve been passionate about since I was a kid. ONIT understands something fundamental about fandom and collecting that others have missed: it’s about community. The trading card hobby is growing fast, and ONIT’s opportunity is to bring entirely new collectors into the space – not just serve the ones who already exist – by making collecting more accessible.”
Alexis Ohanian, Founder of Seven Seven Six
“This is an incredibly exciting time to join ONIT. With Seven Seven Six’s investment, our university partners and the great team we have in place, we can build the next generation of collectors by creating high-quality cards that resonate with passionate fans at an approachable price point. It’s a privilege to have the responsibility of being the only company that produces trading cards for many of the athletes we work with. Whether they’re winning the Heisman Trophy or suiting up for the scout team, every player’s story can be told through collectibles and we take great pride in treating all of our athletes with the same care and respect.”
Evan Parker, CEO of ONIT
