Shelton Capital Management has agreed to acquire the assets of Stringer Asset Management, a Memphis-based investment firm focused on risk-managed portfolio solutions for financial advisors and their clients. The transaction is expected to bring Shelton’s total assets to more than $7 billion and will preserve Stringer’s full investment team and continuity of strategy.
The deal adds a new capability set to Shelton’s platform by incorporating Stringer’s ETF-based asset allocation portfolios, which are designed to help advisors implement risk-aware strategies across different client objectives and market conditions. Stringer manages approximately $650 million across a lineup of allocation models, including Growth, Moderate Growth, Conservative Growth, Income with Growth, Income, and Tactical Opportunities, each with defined equity and fixed-income targets.
Shelton said the combination expands its offering with risk-managed, scalable portfolio solutions while giving the Stringer team access to Shelton’s national distribution footprint and operational infrastructure. Under the agreement, Stringer’s investment professionals, led by President and Chief Investment Officer Gary Stringer, will continue to run the strategies using the same philosophy and portfolio management process.
Stringer’s approach blends modern portfolio theory and behavioral finance with a three-layer risk framework that includes long-term strategic allocation, tactical positioning, and a proprietary Cash Indicator designed to guide exposure during periods of elevated market risk. The firm positions the process as a practical system for managing drawdowns and investor behavior while keeping portfolios aligned with stated objectives.
For Shelton, the acquisition continues a broader growth strategy centered on partnering with specialized investment teams and providing them with distribution, marketing, and client service resources. Shelton, founded in 1985 and headquartered in Denver, offers mutual funds, ETFs, and separately managed accounts to wealth managers, retirement plans, and individual investors. The firm reported more than $6 billion in assets under management as of Sept. 30, 2025, and said it operates across fixed income, U.S. and international equities, ESG solutions, and equity income strategies.
The firms framed the transaction as both a product expansion and an operational scale play, aimed at supporting advisors seeking systematic portfolio solutions that are easier to implement and maintain across client bases.
KEY QUOTES:
“The Stringer team is highly focused and brings their behavioral-focused approach to risk-managed portfolio design. Their ETF-based strategies are scalable, behaviorally informed and built for advisor implementation. This acquisition continues our strategy of partnering with talented investment teams and providing the marketing and distribution capabilities and scale they need to grow in today’s market.”
Steve Rogers, Chief Executive Officer, Shelton Capital Management
“This partnership provides expanded sales and distribution capabilities and strengthens our ability to deliver risk-aware portfolios that meet the real-world needs of financial advisors and their clients. Shelton’s reputation for digital marketing strength, award-winning workplace culture and operational capabilities creates the support we need to continue to grow our business.”
Gary Stringer, President and Chief Investment Officer, Stringer Asset Management
“We are confident that our combined firm can help us fully realize the vision we had for Stringer when we started the firm almost 14 years ago. Most important to us is the cultural alignment—Shelton shares our values, our commitment to clients, and our belief in building long-term relationships through discipline, transparency and service. This partnership enhances our ability to serve clients without changing who we are and what clients appreciate most about our firm.”
Jonathan Bernstein, Vice President and Director of Sales and Marketing, Stringer Asset Management
