E-Commerce Page Building Service Shogun Raises $2.1 Million

By Annie Baker • Nov 28, 2018

Shogun is an e-commerce page building service with a drag-and-drop interface, which supports platforms like Shopify and BigCommerce. Shogun announced that it has raised a $2.1 million seed round of funding from Initialized Capital, Y Combinator, and several others. And Shogun is generating millions in revenue and the company is already profitable. With the funding, Shogun is planning to ramp up hiring and build new features for clients.

“E-commerce sites have a tough time standing out, and Shogun’s solutions make it simple for non-technical staff to build out amazing front ends that attract and convert customers,” said Shogun co-founder and CEO Finbarr Taylor. “This funding will help get Shogun to the next level in terms of both features and continued revenue growth. We’re thrilled to be working with Initialized and Y Combinator as we move forward.”

Through Shogun, e-commerce sellers do not have to set up sub-domains for their Shopify and BigCommerce stores. Setting up sub-domains generally negatively impacts search engine optimization.

Shogun has seen its revenue grow by 15-20% per month. And its 2018 revenue is estimated to hit 5x of its 2017 revenue. And Shogun has over 6,000 clients including Gaiam (fitness apparel company), MVMT (watchmaker), and Chubbies Shorts (men’s apparel brand).

“We were drawn to Shogun because it is solving a big problem in a fast-growing market segment,” added Initialized Capital co-founder and managing partner Alexis Ohanian. “This team is impressive – they bootstrapped to $1M in revenue and profitability. They have a clear vision for how to continue providing value to their clients, and some very compelling new features in the works for 2019. We’re excited to work alongside them to make it happen.”