Shop Circle has recently announced a significant extension of its Series B funding round, raising a total of $100 million. This amount is comprised of $60 million in equity, combined with additional strategic financing. The funding round was led by Nextalia Ventures, a notable investor, and garnered support from a diverse group of investors from both Europe and the United States. This group includes existing supporters like Primo Capital and CDP Venture Capital, which have recently made a new investment from the Digital Transition Fund.
Alongside these returning investors, new strategic contributors such as 645 Select Fund, which uses a dedicated vehicle to support high-performing companies at the growth stage, are also involved. Other newcomers include FNDX, FG2 Capital, and entrepreneurial family offices associated with prominent industrial and technology groups.
The capital obtained through this funding will be directed towards an ambitious plan for mergers and acquisitions (M&A). Shop Circle has already identified several acquisition opportunities that are in advanced stages, and they are looking to integrate these new businesses into their operations. The funds will also help accelerate the development of artificial intelligence products across Shop Circle’s portfolio, aiming to significantly enhance their technological capabilities.
In addition to their funding, Shop Circle has recently gained recognition as one of the most promising companies in the growth stage by being featured in the Future Fifty list. This accolade has made the company an attractive option for top talent in the job market. On average, each role at Shop Circle receives over a thousand applications. To sift through this large number of candidates, the company employs a rigorous, data-driven hiring process. They review more than 45,000 applications every year, focusing on identifying and selecting the top 0.1% of candidates who demonstrate exceptional technical skills and long-term potential. Currently, the company is working to bolster its teams with specialized talent in all its international locations.
Shop Circle applies the same disciplined approach to its mergers and acquisitions strategy as it does to hiring. Each year, the company assesses more than 1,000 potential acquisition opportunities. Out of these, only a select few are pursued for further development. This careful selection process ensures that the company enhances its portfolio with only the most crucial software businesses that align with its mission.
The portfolio of Shop Circle includes a wide variety of tools designed to drive customer engagement and conversions, as well as systems that enhance internal operations. This diverse offering provides essential support across both the interaction and efficiency layers of the modern technology stack used by enterprises today. One of the latest advancements in their portfolio is the acquisition of KrakenD, a high-performance API gateway.
KEY QUOTES:
“This fourth round in four years, each at a higher valuation, gives us the firepower to double down on what we do best: acquiring exceptional software products and making them smarter, faster, and more connected through AI. We’re building the leading AI-native software platform, with a portfolio of high-impact products powering the digital infrastructure of today’s enterprise. With several acquisitions in the pipeline and a strong cash position, we’re well positioned to expand our product suite, scale our enterprise offering, and shape how modern businesses operate.”
Luca Cartechini, Co-Founder and CEO of Shop Circle
“What we’re building is not just a portfolio, but an operating system for modern enterprises. This round gives us the fuel to move faster, both in product innovation and strategic growth. We’ve consistently integrated technical teams and supercharged their go-to-market execution. Now, we’re embedding AI across every layer of our products, not as a feature, but as an architectural foundation to drive automation, intelligence, and scale. We are implementing AI across everything we do.”
Gian Maria Gramondi, Co-Founder and COO
“We’re executing an AI-enabled acquisition strategy: we acquire great software businesses, centralize operations, and then drive scale through automation. This approach has already delivered margin expansion from cost savings alone, a game-changer in a sector where many operate at breakeven.”
Robin Hardt, CFO of Shop Circle
“We doubled down on Shop Circle because we believe it can become one of the next leading European technology companies powering the infrastructure of modern enterprises. Thanks to its model combining organic growth and acquisitions, which they’ve consistently executed over the past four years, the opportunity ahead is enormous. We’ve seen this model work at scale in some of the most successful tech outcomes in Europe. The region is home to a thriving ecosystem of thousands of founder-led software companies that have scaled sustainably outside the traditional Silicon Valley fundraising model. Many are profitable and independent, and would greatly benefit from joining a larger group able to streamline operations and accelerate growth.“
Francesco Canzonieri, Founder and CEO at Nextalia Investment Management
“We invest through our Select Fund in the best companies of our venture portfolio, and Shop Circle has proven it has the potential to become one of the leading enterprise software companies globally. The next wave of digital transformation will belong to those who embed AI deeply into their products, pricing, GTM strategies, and internal workflows, exactly as Shop Circle is doing. As the company expands its presence in the U.S. market, we believe it’s uniquely positioned to serve the next generation of enterprises.”
Nnamdi Okike, Managing Partner at 645 Ventures
