SHOPLINE, a global commerce platform supporting over 600,000 merchants, announced the continued expansion of the Entrepreneur Ventures Consumer Labs Fund, an investment initiative designed to accelerate emerging consumer brands across the consumer packaged goods, wellness, and lifestyle sectors. Established in partnership with Entrepreneur Ventures, the fund combines Entrepreneur Ventures’ media and brand-building expertise with SHOPLINE’s advanced commerce technology to help early-stage founders scale efficiently.
The Consumer Labs Fund continues to showcase strong momentum, with an expanding portfolio of innovative brands reshaping their categories. By linking global technology with media-driven venture capital support, the initiative provides founders with both strategic capital and essential infrastructure for sustainable growth. SHOPLINE and Entrepreneur Ventures have cultivated a next-generation ecosystem that pairs funding with mentorship, storytelling, and market visibility.
The fund’s portfolio spans multiple categories, including food and beverage, health and wellness, and fashion and lifestyle. Among its backed companies are Dirty Dills, Snazzy, ōku Conscious Energy Gummy Snack, Pricklee, YATÉ, and Drink Mimosa in the food and beverage sector. In the health and wellness sector, notable portfolio companies include Elos Thermal, RemoBrush, Miss Commando, and Commando Outdoor. In fashion and lifestyle, Ales Grey, AmorSui, and Culture Kicks lead with products that emphasize sustainability, culture, and modern design.
SHOPLINE’s all-in-one commerce platform integrates online, offline, and social selling, supported by analytics and payment solutions. The system’s advanced social commerce tools, seamless point-of-sale integration, and customizable features enable brands to engage customers and grow globally with a unified, future-ready infrastructure.
The partnership between SHOPLINE and Entrepreneur Ventures reflects a shared mission to remove barriers for founders and provide access to expertise that extends beyond capital. Through this collaboration, entrepreneurs gain the tools, mentorship, and strategic insights necessary to compete and expand in rapidly evolving markets.
Looking forward, the Entrepreneur Ventures Consumer Labs Fund plans to invest in at least 50 additional high-potential consumer brands over the next year, continuing to accelerate innovation in the consumer goods and lifestyle ecosystem.
KEY QUOTES:
“We’re committed to removing barriers for founders—offering not just world-class technology but a true partnership with Entrepreneur Ventures, who bring hands-on mentorship, capital, and deep CPG expertise. Together, we unite comprehensive commerce tools, global reach, and practical operating support so brands can scale faster, smarter, and with the confidence that comes from best-in-class guidance.”
Christopher Yang, Co-President of SHOPLINE
“At Entrepreneur Ventures, we believe the next wave of breakout brands needs more than capital—they need partners with global scale and real expertise. That’s why teaming up with SHOPLINE is essential: their international footprint, integrated best-in-class technology, and social commerce and marketing power help founders move faster and scale smarter.”
Jonathan Hung, Managing Partner of Entrepreneur Ventures
