Shop My Shelf (ShopMy), a curated commerce infrastructure platform connecting premium brands, tastemakers, and consumers, announced it has raised $70 million in funding at a $1.5 billion valuation. The Series C round was led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures. Several strategic investors also participated, including Sofia Richie, Gregg Renfrew, Raissa Gerona, Alex Mondre (AGM Ventures), and Aimee Song and Jacopo Moschin.
The new capital will accelerate product development and support ShopMy’s evolution into a brand operating system founded on taste and discovery. The company operates the only integrated marketing and commerce infrastructure designed to help premium and culturally influential brands engage with audiences authentically—through curated experiences rather than algorithm-driven recommendations.
Founded in 2020 by Harry Rein (CEO), Tiffany Lopinsky (President), and Chris Tinsley (CBDO), ShopMy has evolved from a platform for individual creators to a full-stack ecosystem uniting brands, curators, and consumers. The company’s model has proven highly effective for premium and luxury brands looking to drive relevance and measurable sales through trusted human curation.
ShopMy’s growth highlights its success in building a sustainable, human-centered commerce model:
- Over $1 billion in annual platform sales through curated recommendations
- 185,000+ vetted tastemakers focused on quality-driven engagement
- 1,200+ premium brand partners, including Rhode, Kallmeyer, Gucci, West Elm, and Net-a-Porter
- 30,000+ Circles and 150,000+ wishlisted products created since its consumer platform launch in August 2025
- 200% year-over-year revenue growth with sustained profitability since 2024
The company’s platform serves as a curated commerce infrastructure layer where brands can build enduring relevance through authentic storytelling. ShopMy’s Circles feature—personalized shopping feeds curated by trusted creators—replaces traditional algorithms with human insight, blending taste, trust, and technology to reinvent how consumers discover products.
With more than 140 employees and a newly opened Gramercy office in New York City, ShopMy continues to expand its footprint across 130 countries. The company’s focus on authenticity and long-term brand value positions it as a leading force in the shift toward curated, human-led commerce.
KEY QUOTES:
“ShopMy is fundamentally a bet on authenticity and that lasting brand value comes through curation and taste over ads and algorithmic recommendations, enabling consumers to discover and buy the world’s best products.”
Harry Rein, Chief Executive Officer, ShopMy
“Word of mouth has always been the most powerful force in commerce, and we’re building the infrastructure to make it scalable. We have deep conviction that curators are the future of brand distribution for the next generation of enduring companies. This investment lets us transform personal enthusiasm into measurable results at scale.”
Tiffany Lopinsky, President, ShopMy
“ShopMy has cracked the code on making creator commerce work for elevated brands without diluting their positioning. When we evaluated the opportunity, the explosive growth was undeniable—they’ve created a complete solution that’s taken off in 2025, representing a fundamentally better version of how commerce should work.”
Andrew Sugrue, Founder, Avenir
