ShopMy, a platform transforming creator marketing into a powerful performance channel, announced a $77.5 million Series B funding round led by Bessemer Venture Partners and Bain Capital Ventures, with participation from Menlo Ventures and previous investors, Inspired Capital and AlleyCorp. The funding round features Jeremy Levine, Bessemer Venture Partners (Pinterest, Shopify, LinkedIn); Scott Friend, Bain Capital Ventures (Rent the Runway, Attentive, Docusign); Amy Wu, Menlo Ventures (Higgsfield, Mozi, Epic Games), and strategic investors including Geoff Donaker (Yelp COO), Eric Chan (Gap CBO), Campbell + Jett Puckett, Shea McGee, and Camila Coehlo.
ShopMy has changed creator marketing from an intangible asset into a measurable performance channel, delivering metrics previously exclusive to paid search and social. And the platform combines direct creator connections, paid partnerships, and affiliate marketing with breakthrough automation features launched:
1.) Lookbooks: ShopMy’s automated gifting feature, Lookbooks, has been used to send products over 190,000 times, reducing the time spent on gifting initiatives and minimizing product waste.
2.) Opportunities: A performance-driven feature that enables brands to intelligently allocate budgets and guarantee creator coverage, Opportunities has been used to generate 16,000 pieces of creator content in less than six months, garnering over 125 million views.
3.) This comprehensive approach has driven over $352 million in brand sales at a 5 times return on investment for brands, with more than 100,000 creators now driving commissionable revenue through the platform.
With this funding round, ShopMy will grow its team and expand across new verticals, including health & wellness, food and beverage, hospitality, and kids & family, while deepening its leadership in fashion and beauty. And leading brands like Lululemon, Nordstrom, Dior, Hill House Home, and Sakara highlight that the most premium brands trust ShopMy to drive measurable results. Over 50,000 brands are commissionable via ShopMy and over 550 brands rely on ShopMy’s technology to transform creator partnerships into performance marketing channels.
KEY QUOTES:
“By combining the authenticity of creator content with the precision of performance marketing, we’re empowering brands to transform creator partnerships into a scalable performance engine. This funding allows us to continue empowering brands to unlock the full potential of creator-driven commerce.”
– Harry Rein, ShopMy’s co-founder and CEO
“ShopMy has cracked the code on scaling authentic influence. By transforming trusted recommendations into measurable performance marketing, they’re pioneering an entirely new approach to commerce. Their remarkable growth and profitability demonstrate the massive potential of this market, and we’re thrilled to partner with them as they expand their vision.”
– Jeremy Levine, Partner at Bessemer
