Signet Jewelers, the largest retailer of diamond jewelry, which includes KAY Jewelers, Zales, Jared, and Banter by Piercing Pagoda, announced it raised a record-breaking $10 million in FY2025 for the benefit of St. Jude Children’s Research Hospital: Finding cures. Saving children. This milestone tops the previous year’s record of $8.75 million and represents Signet’s largest ever single-year fundraising total.
Since becoming an official partner more than 26 years ago, Signet has raised over $100 million for St. Jude. In October 2023, the company celebrated by announcing a new $100 million commitment. Signet’s 24,000+ North American team members support fundraising and awareness efforts to ensure no family receives a bill from St. Jude for treatment, travel, housing, or food so they can focus on helping their child live.
The donations come from the annual sale of plush toy puppies and bears at Kay and Jared stores, customer donations, employee giving campaigns, percentages of proceeds from select product lines, and in-kind product donations to charitable events. And employees also participate in annual St. Jude Walk/Run events across the country as a national team and the St. Jude Memphis Marathon Weekend. Signet is also a proud partner during Childhood Cancer Awareness Month in September and the St. Jude Thanks and Giving holiday campaign. The customer donations this year grew by an average of 23% across Signet’s brands.
Signet also joined forces with St. Jude in December on its Build Against Cancer Livestream with DrLupo, which was viewed by 1 million people. For the first time, live stream viewers who donated to St. Jude were randomly selected to win diamond jewelry from Banter.
Signet Jewelers’ brands are also prominent throughout the St. Jude campus, highlighting how the company supports patients from day one through treatment, care, and survivorship. Support from Signet ensures continued care through the Patient Registration Area presented by Signet Jewelers, the St. Jude Children’s Research Hospital-Washington University Pediatric Cancer Genome Project, the St. Jude Solid Tumor Clinic presented by Signet Jewelers, the Patient Care Center Second Floor presented by Signet Jewelers, and the Kay Research and Care Center. At the center of it all is Kay Kafe, where St. Jude staff and families connect and gather for meals day and night.
During FY25, the top donation stores included:
— Jared – Spotsylvania Mall in Fredericksburg, VA
— Kay – Columbia Center in Kennewick, WA
— Zales – Kings Plaza in Brooklyn, NY
— Banter – Providence Place in Providence, RI
KEY QUOTES:
“We are incredibly grateful that our team members and customers are dedicated to Signet’s purpose of Inspiring Love. I’m so proud to be able to say that we’ve shattered another fundraising record as we continue to do everything we can to help St. Jude give its doctors and researchers the tools and technology they need to make the next groundbreaking discovery.”
- J.K. Symancyk, CEO of Signet Jewelers
“Our great friends at Signet are helping more children in the U.S. and around the world survive and thrive through their longstanding commitment, which enables St. Jude to advance research and means of treatment for childhood cancer and other life-threatening diseases. We are grateful for the love and generous support that Signet customers and team members have continued to show the patient families of St. Jude for more than two decades.”
- Ike Anand, interim CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital
