Siin, a Riyadh-based live shopping marketplace focused on the MENA region, announced new funding that brings its total capital raised to $3 million, according to Entrepreneur. The round was led by VentureSouq and Shift Group, with participation from Plus VC and Oqal, alongside regional investors including Suhail Al Gossaibi, Mussab Al Hakami, and Abdulla Al Hashmi.
Siin operates a live commerce platform that allows users to buy and sell products through livestreamed and gamified shopping experiences. The company said the new funding will be used to accelerate regional expansion, strengthen its seller ecosystem, and scale platform capabilities across key Gulf markets.
Founded in 2024, Siin was launched by Hesham AlSaati, formerly of Delivery Hero, Ahmed Allawi, formerly of Tap Payments, and Khaled Albalooshi, formerly of Telp. The founders created the company to bring live commerce and interactive shopping experiences to the Gulf region, where e-commerce adoption has accelerated but social commerce remains in its early stages.
According to the company, the platform has expanded across Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar, and Oman within its first year of operation. Siin said it has facilitated the sale of hundreds of thousands of products and generated tens of thousands of hours of live-streamed shopping sessions.
The company is also backed by regional startup programs including Hub71 and InspireU.
Investors said Siin is benefiting from the convergence of social interaction, entertainment, and e-commerce behavior in the Gulf region, where commerce has historically been relationship-driven and interactive.
