Simplicity Acquires Benefit Planning

By Amit Chowdhry • Today at 12:10 PM

Simplicity Group announced the acquisition of Benefit Planning, a Chicago-based insurance agency focused on serving high-net-worth and ultra-high-net-worth clients. Financial terms of the transaction were not disclosed.

With the transaction, Benefit Planning founder Bob Muzikowski becomes Simplicity’s newest partner.

Benefit Planning supports clients nationally across complex estate and legacy planning, retirement planning, wealth management, and group and executive benefits.

The acquisition strengthens Simplicity’s capabilities in large-case protection strategies for high-net-worth individuals, corporate clients, and financial institutions.

Simplicity said Muzikowski’s expertise will be a valuable addition to its National Account team as the company expands its support for financial institutions.

Benefit Planning’s work in estate, legacy, and executive benefits planning aligns with Simplicity’s focus on delivering holistic financial protection solutions.

Muzikowski received his BA and MPA from Columbia University and has been consistently ranked among the top advisors in the country. He also founded Chicago Hope Academy and has received several awards for his business and community work.

Simplicity is a financial services partnership that supports advisors, financial institutions, and consumers through wealth accumulation and financial protection products.

The company provides tools and technologies designed to help advisors and institutions grow and protect wealth through affiliation, outsourcing, or joining the Simplicity partnership.

KEY QUOTES:

“We are thrilled to welcome Bob Muzikowski to the Simplicity Partnership. Bob has built an exceptional reputation as one of the country’s top advisors, and his deep expertise in serving high-net-worth clients will be a tremendous asset to our National Account team—particularly as we expand our support in financial institutions. BPI’s sophisticated approach to estate, legacy, and executive benefits planning aligns perfectly with our commitment to delivering holistic financial protection solutions.”

Bruce Donaldson, Partner and CEO of Simplicity

“Joining Simplicity is an exciting new chapter for BPI and the clients we serve. Our focus has always been on providing high-net-worth individuals and corporate clients with specialized, large-case protection strategies. Partnering with Simplicity allows us to maintain that high-touch, tailored service while leveraging an unrivaled array of institutional tools and technologies to further secure our clients’ financial legacies.”

Bob Muzikowski, Founder of Benefit Planning