Simplicity Acquires Wright Wealth Group To Expand Chicago Estate And Protection Planning Business

By Amit Chowdhry ● Aug 26, 2026

Simplicity Group has acquired Wright Wealth Group, a Geneva, Illinois-based financial practice focused on estate and protection planning. The terms of the transaction were not disclosed.

Following the acquisition, Wright Wealth founder Eric Wright will join Simplicity as a partner and contribute to the firm’s National Accounts team.

Wright Wealth serves clients across Illinois and the Midwest with strategies involving estate planning, wealth protection, life insurance, annuities, and long-term care.

The acquisition expands Simplicity’s presence throughout the greater Chicago market.

Wright will also use his relationships with financial institutions and wealth management organizations to help broaden distribution of Simplicity’s accumulation and protection offerings.

Simplicity provides financial planning products and services to advisors, financial institutions, and consumers through affiliation, outsourcing, and partnership models.

KEY QUOTES:

“Eric has built an exceptional practice dedicated to helping clients safeguard their wealth and protect their family legacies. His deep expertise in life insurance, annuities, and comprehensive estate planning strategies makes him an outstanding addition to our partnership.”

Bruce Donaldson, Partner And CEO Of Simplicity Group

“By tapping into Simplicity’s extensive national resources, advanced technology, and unparalleled institutional support, we can further enhance our client experience while expanding our reach throughout the Chicago area and beyond.”

Eric Wright, Founder Of Wright Wealth Group

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