Simplicity Buying Northeast Brokerage To Enhance Market Position

By Amit Chowdhry ● Aug 23, 2025

Simplicity Group Holdings, a leading player in the financial products distribution sector, has announced its acquisition of Northeast Brokerage, a brokerage general agency (BGA) located in New England. Northeast Brokerage is known for its specialized focus on point-of-sale solutions tailored for financial institutions, property and casualty (P&C) agencies, and various professional firms.

This strategic acquisition not only strengthens Simplicity’s market position but also enhances its ability to provide comprehensive financial solutions.

As part of this exciting development, Simplicity is thrilled to welcome experienced professionals Rex Cretella, Mark Gage, and Mike Costello to its partnership. Their extensive expertise and established relationships in the industry are expected to drive further growth and innovation at Simplicity Group Holdings, enabling the firm to deliver even greater value to its clients and partners.

KEY QUOTES:

“Northeast Brokerage has a well-established reputation for delivering extraordinary service to financial institutions, P&C insurance organizations and independent advisors, and we are excited to work with the entire Northeast Brokerage team to continue to expand Simplicity’s presence this market. Rex, Mark, and Mike are dynamic sales professionals with a similar approach to serving clients, and we are thrilled to welcome them to the team.”

Bruce Donaldson, Partner and CEO of Simplicity

“Joining Simplicity Group is a fantastic next step for us. This partnership provides us with access to an incredible network of resources and an expanded portfolio of products that will directly benefit our agents, advisors and their clients. We’re excited to leverage the collective expertise and scale of Simplicity to take our service offerings to the next level.”

Rex Cretella

“Our decision to partner with Simplicity was driven by our shared commitment to growth and a client-centric approach. The support, technology, and marketing resources we gain by joining Simplicity will empower us to serve our agents more effectively and solidify our collective position as a leader in the market.”

“Simplicity’s dedication to agent and client success is aligned with Northeast’s mission. This acquisition allows us to maintain the strong, personal relationships we’ve built over the years while offering our agents the best-in-class resources and support of a national powerhouse. We are thrilled to be part of a team that is so forward-thinking and committed to the long-term success of its partners.”

Mark Gage

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