Simplicity Buying RIA Firm Verity Asset Management

By Amit Chowdhry • Jul 16, 2025

Simplicity Group Holdings, a leading financial products distribution company, has acquired Verity Asset Management, a Registered Investment Advisor based in Durham, NC. Founded in 1996, Verity helps clients maximize and preserve wealth with a client-focused approach. Its leadership team—Gordon Wegwart, Sean McGill, Amy Simonson, and Jeff Munsey—will remain in their roles and become Simplicity partners, working to expand the firm’s client base.

KEY QUOTES:

“Verity has an unequalled reputation for working in its clients’ best interests with a combination of forward-thinking and tech-enabled financial guidance. Verity also has a strong and long-standing reputation in the 403(b) space, serving an impressive list of universities, colleges and school districts. We are excited to work with Gordy, Amy, Sean, Jeff and their team to leverage all the Simplicity resources and grow their service offering. We know Verity’s clients and the educators and administrators they serve will significantly benefit from expanded access to the top-quality accumulation and protection products that Simplicity provides.”

Bruce Donaldson, Partner and CEO of Simplicity

“We are excited to join forces with Simplicity, a company that shares our values and desire to help clients and advisors build sound, holistic financial solutions. In our almost 30-year history, we have maintained a strong focus on innovation to deliver meaningful results to everyone with whom we work. With the resources and strength of Simplicity behind us, we are confident that we will continue to add growing value to our clients and advisors.”

Gordon Wegwart