Virtual maternal healthcare SimpliFed announced that it has raised a new $4 million in funding. This funding was led by Morningside and included new investors The Artemis Fund, Cultivation Capital, and American Heart Association Social Impact Funds, along with existing investors The Venture Collective, Empire State Development, Waterline Ventures, and previous Angels.
This funding will help implement and scale SimpliFed’s care delivery from a point solution to a complete maternal care technology platform with its newly updated mOS (Maternal Health Operating System).
SimpliFed’s longitudinal model sees patients through pregnancy and postpartum time with supportive, consistent touch points centered around baby feeding. This focus has helped patients from over 300 health systems, independent practices, and health plans develop trusted relationships with providers, improving important maternal health outcomes.
Most SimpliFed patients continue to breastfeed at 3 months, compared to the national average of 69%, and 92% of SimpliFed patients report feeling less stress and anxiety about baby feeding. This impact on baby feeding success and mitigating stress and anxiety is due to SimpliFed’s focus on the deep-seated connection between baby feeding and maternal health. SimpliFed is growing its care offering to include virtual, high-risk monitoring, and mental health screening with attention and connection to high-quality maternal mental healthcare with other provider partners.
SimpliFed will further advance its latest technology platform mOS (Maternal Health Operating System). This technology enables for a seamless care experience for both patients and partners by utilizing cutting-edge solutions such as multitenancy “white-labeling” by partners, SimpliFed’s developer experience with over 90+ APIs, SMART on FHIR, EMR integrations with Epic, eCW, Athena, etc. This platform will help SimpliFed further integrate into any/and all care experiences, by nearly eliminating provider burden and making it intuitive and easy for patients to access the care they need.
KEY QUOTES:
“SimpliFed is reshaping maternal health by expanding access, addressing inequities, and delivering measurable results. We believe in the power of technology to ease the demands of caregiving and empower families to thrive. Scalable solutions that improve maternal health and alleviate strain on the healthcare system are critical, and we’re proud to support Andrea and SimpliFed on this important journey.”
- Diana Murakhovskaya, General Partner at The Artemis Fund
“We know we are successful in making a positive impact in both Mom and baby’s life together, and now we can further scale SimpliFed’s maternal care at home offering and expand access to our services when it’s clear families and our partners need us the most. Over the past decade, the rate of Postpartum Depression and Preeclampsia has doubled, and still only 25% of women are reaching baby feeding medical recommendations alongside their personal goals. The health and well-being of a parent is deeply connected to baby feeding and yet they are always treated in silos. That’s why we are steadfastly dedicated to changing the model and wrap each family in complete care.”
- Andrea Ippolito, CEO and Founder of SimpliFed
“SimpliFed has made incredible progress on their mission to materially impact maternal health outcomes on a national scale, and we are glad to continue partnering with Andrea and the rest of the team as they expand the scale and scope of their interventions.”
- Stephen Bruso, Board Member and Investor at Morningside
