Simply.TV, a video metadata provider, announced the acquisition of Red Bee Media’s Content Discovery Business. This move accelerates Simply.TV’s global expansion strengthens its position in the U.S. market. In connection with this deal, Simply.TV has secured a majority growth equity investment from Summit Partners, marking the company’s first institutional funding.
Launched in 2019 by Morten Trolle and Daniel Rühmann, Simply.TV provides metadata solutions designed to help video aggregators, streaming platforms, smart TV, and entertainment system manufacturers transform user experiences and connect people with the content they love.
Simply.TV offers high-quality and responsive metadata at scale to help enhance user search, discovery and recommendations. And now more than 200 digital customers – including leading brands such as Telenor, TitanOS, A1, Orange and Zapping – power their solutions with Simply.TV data.
The acquisition of Red Bee Media’s Content Discovery Business extends Simply.TV’s presence and capabilities within the U.S. market. By integrating Red Bee Media’s extensive U.S. data offerings with Simply.TV’s advanced technology, the company is poised to deliver enhanced content discovery solutions to a growing global customer base.
Both Grefe and Bon have joined the Simply.TV Board of Directors.
KEY QUOTES:
“At Simply.TV, we built an innovative technology platform to set new standards for scalability, flexibility and metadata quality, empowering our customers to create new and engaging user experiences. The market responded, fueling our company’s growth over the past five years. This acquisition will help extend our impact, accelerating our global expansion, strengthening our position in the U.S., and enabling Simply.TV to deliver even greater value to our customers worldwide.”
– Rühmann
“User engagement and experience have become central pillars for content distributors, and the video metadata market is rapidly evolving to meet this need.”
– Chris Bon, a Principal with Summit Partners
“We believe Simply.TV’s technology-first approach is essential to delivering on customer expectations and unlocking new capabilities for their content user interfaces. We are excited to support Simply.TV in this next phase of growth.”
– Johannes Grefe, a Managing Director with Summit Partners
