- Predictive software engagement platform company Simpo announced it raised $4.5 million in seed funding led by Redpoint Ventures
Simpo is a predictive software engagement platform company known for enabling enterprises such as Walmart in introducing intelligent onboard and education into its software in just minutes without the requiring engineering resources. Recently Simpo announced it raised $4.5 million in seed funding led by Redpoint Ventures. JANVEST, UpWest, Seedcamp, Elad Gil, and several others also participated in this round.
And Simpo’s no-code platform enables product managers at Fortune 500 enterprises to quickly drive software adoption by automating onboard, repetitive tasks, and user education to improve productivity.
According to Simpo’s research, 52% of enterprise leaders say that technology initiatives are failing due to slow or reluctant adoption from end users. And enterprises are constantly introducing new technology for streamlining business and making processes more simple. As users are failing to fully adopt new software, companies are suffering from high onboarding and support costs, low productivity, and low user morale.
The Simpo platform is built on two fundamental foundations including automation and personalization. And Simpo makes it easier for program managers to add walkthroughs, make announcements, collect user feedback, and automating repetitive tasks in the products that they manage with no code and without requiring any engineering resources. Plus Simpo’s platform also collects data on software usage patterns over time to help program managers make data-driven decisions on what works and what they should build next.
“Enterprises are increasingly investing in software to stay competitive. However, users don’t adopt software when it isn’t simple to use, and easy to understand. Historically, enterprise software has never been simple, which is why it has been plagued by adoption issues for so long,” said Simpo CEO and co-founder Yuval Karmi. “Simpo makes it easy for any product manager to quickly simplify any software, automate away complexity, and instantly drive adoption to make users more productive.”
Simpo has been built on three pillars including education, automation, and prediction. In terms of education, the in-app onboarding and Universal Knowledge Search makes software easier to get started with and easier to use. Simpo also automates away complexity so software processes that previously took 20 steps to get done can now be instantly automated with a single click. And Simpo observes how users utilize the software over time and then customizes it for what each user finds to be useful.
“Lack of adoption is the greatest barrier to success for every enterprise competing in this business climate, where differentiation is increasingly driven by software innovation,” added Redpoint Ventures managing partner Satish Dharmaraj. “Simpo is really exciting because it has solved so much of the software adoption problem in a sophisticated, yet incredibly simple way. Robotic process automation is a transformative force, and now product managers are able to harness its power for the first time. As software continues to dominate the enterprise, Simpo is a critical piece in driving adoption and informing how and what products will be built.”
Karmi previously led the development of new products at enterprise web building platform Duda. And while at Duda, Karmi met Simpo co-founder and COO Yohanan Hruschev — who oversaw customer success at Duda. And former Google Analytics Global Head Jody Shapiro is an advisor to the company.
