Simpro Group announced it has acquired Delight, an AI-driven customer engagement solution built for field service and trade businesses, as it pushes to expand from traditional field service management into what it calls an AI-first operating platform that runs a trade business end to end.
The company positioned the deal as a product and platform extension focused on turning completed jobs into repeat work, expanding service offerings, and increasing customer lifetime value through automated follow-ups and recommendations that draw on existing field service data. Simpro said Delight is already fully integrated into its platform and is available to Simpro customers globally immediately.
Delight previously served as an integration partner to Simpro, with both companies citing early customer outcomes from automated, targeted customer communication. Simpro said customers have reported gains in sales and recurring revenue in a matter of weeks, framing those results as validation of the acquisition’s emphasis on post-job monetization rather than solely lead generation.
Simpro said the Delight team will join the company and continue building AI-powered capabilities alongside Simpro’s product and engineering organizations. The acquisition is part of Simpro Group’s broader strategy to deliver a comprehensive platform spanning workforce and job execution, driven by customer value expansion and sustained profitability, supported by Simpro’s portfolio of brands, including Simpro, BigChange, AroFlo, and ClockShark.
KEY QUOTES
“We’ve been very clear about where we’re taking Simpro. We’re building the world’s first and only AI-first operating platform for the trades. This acquisition is strategy in action, extending the platform in a way that helps our customers communicate with their customers, grow revenue, and improve profitability. This is not about small gains for our customers—think 200 percent, not 10 percent profit.”
“The biggest growth lever for trade businesses isn’t always new leads—it’s expanding the revenue they receive from their existing customers. These customers already know you, trust you, and understand the value you bring. That’s a monster advantage. When you show up with the right follow-on services—whether that’s maintenance, expansions, or something new—you’re not pushing more, you’re delivering more value and converting them into repeat customers. AI makes it possible to do that consistently at scale, while strengthening customer relationships and increasing the lifetime value of a customer.”
“Modern society wouldn’t function without the trades. They deserve financial outcomes that match the value they deliver. We’re changing the unit of economics of the trades to ensure they receive the financial rewards that they deserve.”
Fred Voccola, Chairman and CEO, Simpro Group
“Delight was created to help trade businesses grow. Joining Simpro Group allows us to scale that mission dramatically. Together, we’re delivering intelligent, practical solutions that directly drive growth and profitability.”
Will Dinkel, Co-Founder, Delight
“The strong foundation and dedication to innovation established by Simpro and Delight have positioned us for significant growth. The Delight acquisition confirms Simpro Group’s commitment to building the AI-first platform for the trades. This unified vision ensures we can compete and lead in a rapidly evolving market, delivering compounding value to our business.”
Frank Bauer, CEO, Proguard Protection Services
