Singulate, a generative AI marketing platform, announced it raised a $2.3 million pre-seed round of funding from angel investors and venture capital firms. The company sees the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalization in large-scale communication, beginning with email marketing.
The funding round was led by Bowery Capital in New York with significant participation from Seedcamp in London, along with angel investments from Hopin founder Johnny Boufarhat, Paul Forster (founder of Indeed), Alex Theuma (founder of SaaStock, via Backfuture), Draper Startup House, Allen Gannett, Alen Cvisic, Liz Willits, Dillon Scanlan, Johnathan Kol Bar, and others.
The three company co-founders Dave Schools (CEO), Nicolas Klein (COO), and John O’Gara (CTO) worked together for 4.5 years as the early team of their previous company Hopin.
Singulate’s product enables marketers to use LLMs to easily create limitless audience segments to branch every component of a campaign on the fly. And Singulate introduces powerful new ways for writers to use generative AI to make content deeply relevant for individuals at scale.
KEY QUOTES:
“We are thrilled to invest in Singulate and their vision for the future of large-scale communication. The team’s experience and ambition has the potential to bring a giant industry into its next phase of innovation.”
-Mike Brown, partner at Bowery Capital
“We are delighted to back a strong founding team that we know so well from previous years, now bringing their track record to a market they know well. This team is very familiar with solving difficult customer problems at hyperspeed.”
-Tom Wilson, partner at Seedcamp
“We’re solving the biggest problem we saw in events and marketing at Hopin. We had data on our attendees and customers from our events, product, and CRM — but we didn’t know how to easily segment and meaningfully personalize our marketing messages to speak to the individual at scale, so we sent email blasts — leaving millions on the table.”
“Personalization is an exhausted word. And AI is making it worse. What we’re building is more long term and focused on quality and versatility. We want to give marketers tools that fundamentally change how they write at scale for their customer personas.”
-Dave Schools (CEO)
