Today Sitecore launched Sitecore Stream from the stage at the Sitecore Symposium – which is the company’s customer and partner conference. And Sitecore Stream represents the fulfillment of Sitecore’s vision for an Intelligent DXP (digital experience platform) that addresses the challenges and opportunities faced by enterprise marketing teams today. Customers are already utilizing Sitecore Stream capabilities in Sitecore’s composable DXP products to deliver digital experiences to the market.
Sitecore Stream addresses the pressure enterprise marketing teams face to deliver impactful content, campaigns, and experiences for the business. Through enterprise-ready AI built on Microsoft Azure OpenAI Service, Sitecore Stream helps orchestrate a seamless marketer experience across Sitecore solutions, such as XM Cloud, Content Hub, and Experience Platform (XP).
Sitecore Stream also enables marketers to leverage secure AI, AI-enhanced workflows, and generative copilots – including for brand, brief, content, and experience – to achieve faster time to market, reduce costs, and deliver impactful, brand-consistent digital experiences across all channels.
Sitecore Stream utilizes generative AI to simplify marketing workflows and enhance productivity through orchestration, content intelligence, and automated assistance. Sitecore Stream leverages Sitecore’s composable product architecture, enabling full interoperability across a brand’s existing martech stack, with built-in AI guardrails to help ensure brand compliance and data privacy.
Sitecore Stream includes:
1.) Brand-aware AI – Helps ensure that every action, recommendation, and experience aligns with the organization’s brand identity, values, and guidelines.
2.) AI-enhanced workflows – Automates repetitive tasks to accelerate execution and boost collaboration. These workflows may be creating content, building a website page, or A/B testing a call to action to help marketers stay in a productive flow.
3.) Generative copilots – For brand, brief, content, and experience creation and optimization, these help marketers stay true to their brand and brief as they complete their work.
KEY QUOTES:
“With Sitecore Stream, we’re delivering a smarter, more strategic, and more secure way for marketers to create and manage content and deliver seamless customer experiences,” said Roger Connolly, Chief Product Officer at Sitecore. “Sitecore Stream leverages customers’ brand architecture to provide brand-aware AI but, critically, does not use your content to train the underlying AI models. With Sitecore Stream and our vision for an Intelligent DXP, we are addressing marketers’ pain points head-on, combining the power of AI with our deep experience helping customers with their digital transformations.”
- Roger Connolly, Chief Product Officer at Sitecore
“We have partnered with Sitecore and Microsoft innovation teams over the last year to pilot and leverage the power of generative AI with Nestlé brand guidelines and toolkits. Together, we’ve created an innovative new offering: the Sitecore Brand Assistant as part of Sitecore Content Hub with Sitecore Stream. This solution is specifically designed to facilitate brand and category knowledge within our organization and supercharge our creative partners.”
- Aude Gandon, Global CMO at Nestlé
“As part of our long-standing, strategic relationship with Sitecore, we’ve collaborated closely with Nestlé and other enterprise customers to deliver entirely new AI capabilities to marketers. Leveraging the power of Microsoft Azure AI enables Sitecore Stream to understand an organization’s brand, campaigns, content, and data – empowering marketers to do their best work.”
- Shelley Bransten, Corporate Vice President, Global Industry Solutions at Microsoft
“Together with leading brands, we reimagined the content lifecycle from the perspective of what the customer wants and the marketer needs. Our work with brands such as Nestlé and Microsoft, in combination with Sitecore’s deep understanding of marketing workflows and digital experience best practices, has enabled the development of Sitecore Stream. With it, we’re delivering on our vision of the Intelligent DXP.”
- Dave O’Flanagan, CEO of Sitecore
