Smarsh is a company that provides solutions for capturing, archiving, and managing electronic communications data to help organizations manage risk and meet compliance requirements. Pulse 2.0 interviewed Smarsh Regulatory Advisor Tiffany Magri to gain a deeper understanding of the company.
Tiffany Magri’s Background
What is Tiffany Magri’s background? Magri said:
“My career journey has always focused on bridging the gap between compliance and innovation in financial services. Over the past 15 years, I’ve worked in various roles, from compliance communications to regulatory advisory roles. At Smarsh, I focus on helping financial firms navigate complex regulatory landscapes by providing education, insights, and solutions that align with their compliance goals. Whether it’s conducting webinars or collaborating with internal teams, I remain passionate about empowering organizations to meet their obligations while embracing modern communication technologies.”
“As a Regulatory Advisor at Smarsh, I wear many hats. My primary role is to monitor regulatory trends and provide guidance to both clients and internal teams. This involves everything from educating financial firms on compliance best practices to advising on product strategy and marketing. I also lead workshops and webinars to demystify regulations for our clients, ensuring they can confidently navigate the ever-changing compliance landscape.”
“I support our team in hosting regular webinars, workshops, and training sessions designed to help compliance teams understand and navigate the complex regulatory landscape. These educational initiatives cover topics from the latest trends in AI-generated content to best practices for managing voice communications compliance. By sharing our expertise and staying up to date on regulatory changes, we help firms build a strong foundation for compliance.”
“Personally, I invest a significant amount of time attending conferences, participating in peer forums, and engaging with industry leaders to ensure I’m always current on the latest developments in communications regulations. This ongoing education allows me to provide the most relevant insights to our clients.”
Recent Acquisition Of CallCabinet
How is Smarsh’s recent acquisition of CallCabinet opening up new opportunities of growth in the compliance space? Magri shared:
“Voice communication has become a critical area for compliance, especially with regulators like the SEC and CFTC issuing hefty fines for non-compliance. Smarsh’s recent acquisition of CallCabinet allows Smarsh to address this growing need by integrating AI-powered voice recording and analytics into our platform. This means firms can now capture, analyze, and retain voice data alongside other communication channels like email and chat. This acquisition is a game-changer for our clients who need a comprehensive solution to manage all forms of communication risk.”
Favorite Memory
What has been your favorite memory working for the company so far? Magri reflected:
“One of my favorite moments at Smarsh was leading a workshop for compliance officers, where we collaborated to tackle real-world challenges. It was incredibly rewarding to see participants leave with actionable insights and hear how they applied those strategies to improve their processes. It’s moments like those that remind me why I love what I do—helping others succeed in a space that can often feel overwhelming.”
“A rewarding aspect of my role is seeing the positive impact of the partnership we have with our clients. When firms are empowered with the right knowledge and tools, they’re not just meeting compliance obligations; they’re also improving their operational efficiency and reducing risk. It’s about creating a culture of compliance that supports business growth while protecting against regulatory risks.”
Core Products
What are the company’s core products and features? Magri explained:
“Smarsh provides leading-edge technology that helps financial firms stay ahead of risk. The Smarsh Enterprise Archive serves as a comprehensive repository for all of a firm’s digital communications, helping ensure firms are always prepared for audits and regulatory inquiries. Additionally, Smarsh Conduct offers regulatory-grade AI to streamline compliance reviews, allowing your compliance team to focus on strategic risk management rather than manual checks.”
“We’ve also integrated voice capture and audio analytics capabilities, addressing the often-overlooked area of voice communication compliance. This is crucial in an environment where a single non-compliant conversation could lead to significant regulatory issues. Further, our extensive Professional Services team provides expert guidance to help firms implement and optimize these solutions, helping ensure that they align with their specific compliance needs and regulatory obligations.”
“What sets us apart is our holistic approach. At Smarsh, we don’t just offer individual products; we provide an integrated ecosystem aimed to support the entire communication compliance lifecycle. This comprehensive solution helps firms not only meet current regulatory requirements but also stay ahead of emerging compliance challenges in an increasingly digital and AI-driven financial landscape.”
Challenges Faced
What challenges have Magri and the team face in building the company? Magri acknowledged:
“Compliance in financial services is never static—it’s a moving target. One of the biggest challenges we see today is the sheer complexity of the regulatory framework, coupled with the rapid evolution of communication technologies. Financial firms are expected to monitor an ever-growing list of communication channels, from traditional email to collaboration platforms like Microsoft Teams and even AI tools like ChatGPT. The challenge isn’t just capturing this data but also making sense of it in a way that aligns with regulatory expectations.”
“Take collaboration platforms, for example. Tools like Slack or WhatsApp have become essential for business operations, but they weren’t built with compliance in mind. Firms often struggle to implement proper policies and technology to capture and supervise these communications without disrupting their teams’ workflows. At Smarsh, we tackle this by continuously expanding our platform to support new channels as they emerge. By integrating these tools seamlessly into our archiving and supervision solutions, we help firms maintain compliance without sacrificing productivity.”
“Ultimately, the key to overcoming these challenges lies in staying proactive—whether it’s through innovation, education, or collaboration with industry peers. I enjoy problem-solving alongside our clients to help them navigate these issues. It’s about finding practical solutions that balance regulatory requirements with business needs, and that’s what drives me every day at Smarsh. That said, it’s not always easy. I’ve had to quickly come up to speed on AI and how it works. Fortunately, there are great resources available for professionals like myself who need to understand AI from a compliance and business perspective.”
“This approach has allowed me to effectively collaborate with our technical teams and provide valuable insights to our clients on how to navigate the regulatory landscape as AI becomes more prevalent in their operations. It’s a continuous learning process, but one that’s crucial as we help firms stay compliant in an increasingly AI-driven world.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Magri noted:
“Over the years, communication channels have proliferated from traditional email to social media, collaboration platforms like Microsoft Teams, and now AI-powered tools. Smarsh has continuously expanded its platform to support these new channels, ensuring that firms can maintain compliance across all communication types.”
“As communication channels have grown, so have the regulatory demands for capturing, storing, and supervising these communications. Smarsh has developed comprehensive solutions to meet these needs, including AI-powered supervision tools that help firms efficiently identify and manage compliance risks.”
“Regulatory fines for compliance violations have increased dramatically, making effective compliance management a business imperative. Smarsh has responded by innovating solutions that not only meet current regulatory requirements but also anticipate future challenges, such as capturing AI-generated content and integrating voice compliance capabilities.”
“As we look to the future, the pace of change shows no signs of slowing. New communication technologies will continue to emerge, regulatory scrutiny will likely intensify, and the stakes for non-compliance will remain high. In this environment, Smarsh’s commitment to innovation and deep understanding of regulatory challenges positions the company as a crucial partner for financial firms navigating the complex world of digital communication compliance.”
Significant Milestones
What have been some of the company’s most significant milestones? Magri cited:
“Smarsh’s journey has been defined by its ability to anticipate and respond to the ever-changing needs of financial firms and the regulatory landscape. One of our earliest milestones was recognizing the shift from paper-based recordkeeping to digital communications. We built one of the first email archiving solutions to help firms meet compliance requirements in an increasingly digital world—a move that set the foundation for our role as a leader in communications compliance.”
“More recently, we’ve taken bold steps into emerging areas like voice communication and AI-generated content. The acquisition of CallCabinet marked another turning point, enabling us to integrate voice capture and analytics into our platform. This is critical as regulators now expect firms to monitor voice communications with the same rigor as text-based channels. Additionally, we’re leading the way in capturing and supervising AI-generated content from tools like ChatGPT—an area that will only grow in importance as firms adopt these technologies for business use.”
“Beyond technology, our recognition as a leader in Gartner’s Magic Quadrant for Digital Communications Governance and Archiving Solutions reflects our commitment to excellence and innovation. Each milestone represents not just growth for Smarsh but also a step forward for our clients, who rely on us to help them navigate complex compliance challenges with confidence.”
Differentiation From The Competition
What differentiates the company from its competition? Magri affirmed:
“Smarsh stands out because we don’t just provide technology—we provide partnership. Our cloud-native platform is designed to adapt as communication technologies evolve, ensuring our clients are always prepared for what’s next. We differentiate ourselves through a deep understanding of our clients’ needs and a commitment to helping them achieve their business goals. Whether it’s integrating new communication channels, enhancing our AI-powered supervision tools, or developing solutions for emerging technologies like AI-generated content, every innovation is driven by client feedback and the evolving regulatory landscape.”
“Our approach is collaborative. We work closely with our clients to understand their unique challenges and tailor our solutions to meet their specific needs. This partnership extends beyond just technology implementation; it involves ongoing support and guidance to help ensure that our clients are always equipped to meet evolving regulatory requirements.”
“At Smarsh, we combine cutting-edge technology with deep regulatory expertise and a customer-centric mindset. Our platform is designed to be adaptable, scalable, and intuitive ensuring that compliance becomes a seamless part of our clients’ operations rather than a hindrance. We’re not just a vendor; we’re a partner that helps firms navigate complex compliance issues while embracing innovation.”
“Moreover, our focus on education and advocacy is unparalleled. We invest heavily in educating our clients and the broader industry about compliance best practices, regulatory changes, and emerging trends. This commitment to knowledge sharing empowers our clients to make informed decisions and stay ahead of compliance challenges. Ultimately, our goal is to empower organizations to communicate with confidence—knowing they’re meeting their regulatory obligations while leveraging the latest communication technologies to drive their business forward. By listening to our clients and continuously innovating to meet their needs, we’ve established ourselves as a trusted leader in the compliance space.”
Future Company Goals
What are some of the company’s future goals? Magri concluded:
“Our vision at Smarsh is to continue leading innovation in communications compliance by expanding our global reach and enhancing our AI capabilities further. For example, we’re focused on integrating more advanced analytics into our platform to help firms predict risks before they occur. We’re also committed to supporting emerging technologies like AI-generated content capture so that businesses can embrace innovation without fear of non-compliance.”
“In all we do, our goal is to empower organizations to communicate with confidence—knowing they’re meeting their regulatory obligations while leveraging the latest communication technologies to drive their business forward. By listening to our clients and continuously innovating to meet their needs, we’ve established ourselves as a trusted leader in the compliance space and look forward to continuing this initiative.”
