Smart Communications, a technology leader in regulated industries, announced its acquisition of Pendula, a provider of intelligent orchestration and digital delivery solutions. Pendula’s platform enhances customer engagement by enabling personalized, cross-channel interactions.
With rising expectations for fast and seamless communication across platforms, many organizations rely on fragmented systems that negatively impact customer satisfaction and trust. Smart Communications’ addition of Pendula expands its Conversation Cloud with advanced orchestration and AI-driven capabilities, enhancing automation, completion rates, and personalization across channels such as SMS, email, WhatsApp, and RCS.
Pendula’s features include analytics, AI decisioning, configurable agents, and intelligent failover—ensuring messages reach customers through alternate channels if needed. Integration with leading enterprise tools such as Salesforce and AWS further streamlines engagement.
This acquisition bolsters Smart Communications’ service to highly regulated sectors by enhancing compliance, operational efficiency, and secure, connected conversations across all digital channels.
KEY QUOTES:
“For Smart Communications, the future has always been about enabling smarter, more meaningful experiences with customers. The acquisition of Pendula is the natural next step in our evolution, solving a key challenge our clients face: orchestrating and completing complex, high-value customer interactions across digital channels, at scale. It also strengthens the AI capabilities already embedded into the Conversation Cloud – enhancing decisioning, automation, and personalization to help our customers engage more intelligently and drive better outcomes across every touchpoint. ”
Leigh Segall, CEO of Smart Communications
“At Pendula, we’ve always believed that today’s customers want real conversations, not one-way broadcasts. By joining Smart Communications, we are combining our orchestration expertise with the global reach and proven capabilities of the Conversation Cloud platform. Together, we will help enterprises move faster, connect more intelligently, and deliver personalized experiences that drive action at scale.”
Alex Colvin, CEO of Pendula
