SmartCommerce announced that Daniel Nissan has joined its Board of Directors, adding AI and commerce expertise as the company enters its next phase of growth.
The appointment comes as AI-driven discovery and agentic commerce are changing how brands influence the path from consumer demand to digital purchase. SmartCommerce said Nissan’s experience will support the company as it continues expanding its commerce intelligence platform.
Nissan brings more than 30 years of experience building companies through major shifts in technology and commerce. He is the founder and former CEO of Structured.ai, formerly StructuredWeb, an AI-first partner marketing automation platform for global enterprises.
Earlier in his career, Nissan led NetGrocer, described as the first nationwide online supermarket, and worked on e-commerce innovations in software sales and affiliate marketing as part of the original VocalTec team behind Internet Phone.
His appointment follows the recent naming of Gregory Taylor as CEO of SmartCommerce and further strengthens the company’s board-level perspective as it scales under new leadership.
SmartCommerce helps brands turn consumer demand into measurable commerce outcomes. Its platform includes Click2Cart technology, the Master Optimization Engine, and Commerce Graph, connecting product data, retailer availability, shopper behavior, and performance signals across thousands of retail destinations.
The company is trusted by 19 of the top 20 CPG manufacturers in the U.S. and is backed by growth equity partner Argentum.
KEY QUOTES:
“We are pleased to welcome Daniel to the SmartCommerce Board at exactly the right moment for the company.”
“As we enter our global growth phase, Daniel’s experience building companies through major technology shifts will be an important asset to the Board.”
Gregory Taylor, Chief Executive Officer of SmartCommerce
“We are at an inflection point where AI is completely redefining consumer discovery and decision-making.”
“SmartCommerce is uniquely positioned with the platform and customer trust to help brands navigate this shift and translate demand into measurable retail performance. I’m thrilled to work alongside Greg and the entire leadership team as we scale the business and establish true global category leadership.”
Daniel Nissan, Board Member of SmartCommerce
