SNAK Venture Partners has closed an oversubscribed $50 million debut fund aimed at seed-stage investments in digital marketplaces that bring offline, fragmented industries online. Based in Chicago, the firm said Fund I will target marketplace businesses digitizing legacy sectors such as construction, manufacturing, and supply chain, where workflows remain largely offline, and modernization is still in early stages.
The new fund is led by co-founders Sonia Nagar and Adam Koopersmith, who previously worked together for nearly a decade at Pritzker Group. SNAK said the pair helped build a marketplace-focused portfolio there that included Backlot Cars, TicketsNow, Coinbase, and G2, and that they are applying those lessons to founders deploying proven marketplace playbooks in large, under-digitized B2B categories.
SNAK is positioning marketplaces as a distinct model from pure SaaS, emphasizing the need to build supply and demand in tandem and arguing that network effects and switching costs can create durable defensibility when execution is strong. The firm said these dynamics can enable long-term category leadership in industries where fragmentation and offline operations have historically slowed digitization.
The firm said it has already made four investments from Fund I since launching earlier this year: BigRentals, Ruck, Repackify, and APFusion. The investments span equipment rental, automotive, logistics, and industrial supply, reflecting SNAK’s stated focus on marketplace platforms tackling operational complexity and analog processes.
SNAK said the fund is anchored by Pritzker Group, with additional limited partners including the State of Illinois Growth and Innovation Fund and a group of founders and senior executives from established marketplace businesses. The firm described its strategy as seed-stage backing for category-defining marketplace platforms, particularly those pursuing first-mover advantages in industries characterized by fragmentation and offline workflows.
KEY QUOTES
“At Pritzker Group, we built our reputation investing in category-defining marketplaces across verticals—from used cars to software reviews to crypto exchanges. We’ve seen how, when executed well, these businesses reshape entire industries and generate outsized returns.”
Adam Koopersmith, Co-Founder, SNAK Venture Partners
“Founders choose us because we’ve lived every stage of the marketplace journey. We’ve founded companies, led teams post-IPO, and operated at Amazon scale—we know what it takes to build marketplaces that win.”
Sonia Nagar, Co-Founder, SNAK Venture Partners
“Sonia and Adam have been exceptional investors for us, and we’re proud to be their anchor and long-term partner as they build on their success. Their focus and discipline reflect the same principles that have guided our family’s more than 100 years of building enduring businesses.”
Tony Pritzker, Co-Founder, Pritzker Group
